actionable content

10 Ways to Make Your Content More Actionable

What do you want your audience to do after viewing your content? Forget about it and move on to another site or learn more about your brand? That’s the difference between engaging content and content for content’s sake. Making your audience respond to your content means more than using calls to action. It’s not a […]

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emotional intelligence in the workplace

The Importance of Emotional Intelligence in the Workplace

In the last several decades, we have seen numerous changes to workplace dynamics. Some were not positive, such as unsavory employers using the rise of the Internet to force their employees to stay connected and work from home well past their regular working hours. Knowing that you are, in a manner of speaking, always on-call […]

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copywriting rules

10 Things You Need to Know About Copywriting

A good writer doesn’t necessarily make a good copywriter – and it’s easy to understand why. As a writer, your main goal is to produce content that will be grammatically correct, aesthetically pleasing, and spark the reader’s imagination. But if you’re a copywriter, all these things are not as important as your copy’s ability to […]

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Distractions While Writing

How to Avoid Distractions While Writing

Writing on a computer is fun, but distractions can easily creep in. The internet, email, apps, video calls – you name it. All of these can lengthen your workday and lower your productivity. The easiest way to avoid distractions while writing is to unplug your internet cable. However, that’s not always possible. Maybe you need […]

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