High-quality content is among the most valuable business assets. There’s no way to thrive in today’s digital world without it. Like everything of value, good content takes time and effort. If you’re creating it by yourself, you’ll inevitably reach a limit. There are only so many hours in a day, and as a business owner, […]
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Everything You Need to Know About Content Hyper-Personalization
We’ve heard lots of content marketing buzzwords in recent times. Some were fleeing trends that you may or may not have jumped on board. Others, however, are here to stay. Content hyper-personalization is undoubtedly one of them. As the name implies, the practice takes everything we know about personalization to a whole new level. If […]
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Connect and Engage – A Crash Course on Writing Relatable Content
What makes effective content that engages and converts? Depending on who you ask, you’ll get lots of different answers. But there’s one group of people whose opinion far outweighs anyone else’s – your audience. Now, your audience expects a lot from your content. With so much information reaching their screens, they get to pick and […]
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How Can Powerful UX Writing Improve Your Product Experience and User Onboarding
Where do your notifications come from, and how are they created? What about fitness alerts or error messages that pop up when you type in a wrong password? The truth is, most people don’t give a lot of thought to this. They’re all just there, right? But think about what would happen if these notifications […]
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A Quick Out-of-the-Box Guide to Avoiding Boring Content
When is the last time you quit a website only seconds after you’ve reached it? Or scrolled from one post to another in your Facebook content stream without feeling the curiosity to open any of them? Or jumped from video to video on YouTube without watching a single one to the end? The trouble with […]
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