The relationship between technology and content is an interesting one. On the one hand, tech advancements dictate what makes effective content and keep changing the rules of the game. On the other, evolving solutions help us play by those rules and win. When you’re doing business in the online world, like most of us are, […]
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Connect and Engage – A Crash Course on Writing Relatable Content
What makes effective content that engages and converts? Depending on who you ask, you’ll get lots of different answers. But there’s one group of people whose opinion far outweighs anyone else’s – your audience. Now, your audience expects a lot from your content. With so much information reaching their screens, they get to pick and […]
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Heart vs. Logic – Can AI Replace Content Writers
Artificial intelligence is among the hottest trends in today’s business environment. From handling customer service to predicting consumer behavior, it has simplified many tasks and unlocked a wealth of opportunities. However, machines and algorithms aren’t just supporting professionals in many industries but replacing them altogether. According to the Brookings Institution, 36 million jobs have been […]
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Discover the Best Content Types for the Buyer’s Journey
Are you using the right type of content to generate demand during the buyer’s journey? Integrating different types of content into your content marketing strategy can help you guide buyers from the moment they land on your site to checkout. Learn more about the buyer’s journey content marketing and how to create the right content. […]
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5 Easy Tips to Improve Content Readability
Do readers genuinely enjoy your content? Or do they only scan it in search of the information they need and then leave? The difference between content that’s read and content that’s only “scanned” is often one of readability. Learn more about the importance of making your content easy to read and how you can achieve […]
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