When it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of content offers helpful and relevant information to its searchers: Expertise Authoritativeness Trustworthiness The idea has always been to combine your expertise in your […]
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The Ultimate Guide to SEO Writing
Your company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable the content you create, the more your potential clients trust your business. And trust is a key component in your clients making […]
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Content Atomization – How It Works and Why You Should Do It
Not every piece of content gets the same level of attention. In fact, it’s likely that only a small part of your content will bring the most traffic. Basically, it’s the 80/20 rule applied to content creation. There’s nothing wrong with this, especially if you post consistently. But why not increase the chances of your […]
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Beyond the Written Word – Five Ways to Boost Your Audience’s Content Experience
Since the dawn of digital marketing, businesses have tried to understand the anatomy of successful content. The beauty (and the challenge) of it lies in the fact that there’s no one-size-fits-all formula to follow. The secret to effective content marketing isn’t in your business but the minds of your customers. In other words, the experience […]
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Everything You Need to Know About Content Hyper-Personalization
We’ve heard lots of content marketing buzzwords in recent times. Some were fleeing trends that you may or may not have jumped on board. Others, however, are here to stay. Content hyper-personalization is undoubtedly one of them. As the name implies, the practice takes everything we know about personalization to a whole new level. If […]
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