Evergreen content is the cornerstone of a successful marketing strategy. But that doesn’t mean that all your content should be timeless. In fact, you should actively seek out opportunities to write seasonal content. As we get ready to say goodbye to 2021, there’s no better time to connect with your audience and share the holiday […]
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Team Up With Machines – Five Ways of Using Technology to Improve Writing
The relationship between technology and content is an interesting one. On the one hand, tech advancements dictate what makes effective content and keep changing the rules of the game. On the other, evolving solutions help us play by those rules and win. When you’re doing business in the online world, like most of us are, […]
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Connect and Engage – A Crash Course on Writing Relatable Content
What makes effective content that engages and converts? Depending on who you ask, you’ll get lots of different answers. But there’s one group of people whose opinion far outweighs anyone else’s – your audience. Now, your audience expects a lot from your content. With so much information reaching their screens, they get to pick and […]
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Heart vs. Logic – Can AI Replace Content Writers
Artificial intelligence is among the hottest trends in today’s business environment. From handling customer service to predicting consumer behavior, it has simplified many tasks and unlocked a wealth of opportunities. However, machines and algorithms aren’t just supporting professionals in many industries but replacing them altogether. According to the Brookings Institution, 36 million jobs have been […]
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Discover the Best Content Types for the Buyer’s Journey
Are you using the right type of content to generate demand during the buyer’s journey? Integrating different types of content into your content marketing strategy can help you guide buyers from the moment they land on your site to checkout. Learn more about the buyer’s journey content marketing and how to create the right content. […]
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