What if the content you publish on your website isn’t really your content? A strange question given that you wrote it and, based on almost any country’s copyright laws, own that content from the moment it’s published. Yet, we live in a world that is quickly changing as a result of generative artificial intelligence (AI), […]
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EEAT and be Merry – Explaining the New “E” in the Google EAT Guidelines
When it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of content offers helpful and relevant information to its searchers: Expertise Authoritativeness Trustworthiness The idea has always been to combine your expertise in your […]
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Power to the People-First Content – What Google’s Helpful Content Update Means for You
Write for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, anybody who spends a few minutes scrolling through Google’s search results is sure to come across content that doesn’t offer the […]
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How Will Businesses Use the Metaverse
The Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that promises to change the internet as we know it. Simply put, the Metaverse is a collection of virtual spaces […]
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Why You Should Care About Google Page Experience (And How to Maximize It)
When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the latter. Instead of just serving up the best keyword match, the engine lets users fulfill their search intent. More importantly, it wants […]
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