Google’s mission “to organize the world’s information and make it universally accessible and useful” gives you an excellent blueprint for how to build your content effectively. If you can produce useful content, Google will make sure it becomes universally accessible. Let’s take a look at what that means. Search or User Intent When you perform […]
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How Can Powerful UX Writing Improve Your Product Experience and User Onboarding
Where do your notifications come from, and how are they created? What about fitness alerts or error messages that pop up when you type in a wrong password? The truth is, most people don’t give a lot of thought to this. They’re all just there, right? But think about what would happen if these notifications […]
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How to Make Your Photos Pop on Instagram
Every day, more than 500 million people scroll through their Instagram feed. They look at everything from their friends’ daily lives to stunning pieces of digital art. So what can someone find on your profile? Is there something that makes it pop? The thing is, your followers might be following hundreds of other accounts. To […]
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A Quick Out-of-the-Box Guide to Avoiding Boring Content
When is the last time you quit a website only seconds after you’ve reached it? Or scrolled from one post to another in your Facebook content stream without feeling the curiosity to open any of them? Or jumped from video to video on YouTube without watching a single one to the end? The trouble with […]
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What Is Emotional Marketing and How to Use It to Grow Your Audience
There are hundreds of smartphone manufacturers in the world, yet millions of people chose Apple. In the US alone, there are over 85.8 million iPhone users. Why is that? You could say that the iPhone’s build quality, specs, and its reputation as a cutting-edge device make that choice easy. But do people choose to buy […]
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