Seventy-three percent of people who hear a story remember it, compared to just 5 percent who remember statistics. You’ll probably forget this statistic in the next minute or so. It would have been perhaps better to begin this new post with a story… Once upon a time, there was a guy on a bus heading […]
If search engine optimization (SEO) is something you take seriously, you can’t ignore the new technologies that are having a big impact on it. You know already that SEO is constantly evolving as Google and other search engines refine their search algorithms to improve accuracy and relevancy. But this isn’t about SEO trends. It’s about […]
Reading content online isn’t easy. Blame it on distractions, short attention spans, and eye strain. When people read something on the web, they are usually searching for information. That means they want to find what they’re looking for fast. Without having to go through a long piece of content word for word. Reading online is […]
Social media marketing trends are just old week’s news for brands that don’t act on them. Social media rewards active brands, those that spot the major trends and make the most of them. Doing that isn’t as hard as you may think. You don’t even need a social media team to monitor trends all the […]
Dynamic, intuitive, and sometimes surprising, digital marketing trends can have a major impact on your marketing performance. Follow them at the right time, and your brand could be maximizing exposure without a big investment. But let them slip, and your competitors may get ahead of you on search engines and social media before you even […]
Referrals have always been a powerful marketing tactic, and influencers are the 21st-century variation on the theme. If you haven’t embraced influencer marketing yet, this is the right time to do it. Forty-nine percent of consumers look for purchase guidance from social media influencers, according to Twitter. That’s just what micro influencers can provide, at […]
This probably happened to you at least once. You search for something on Google. You choose the first or second link in the results. You read the content and find the answers you were looking for, and other useful things besides. You then happen to notice the year when the post was written — 2013. […]
Ads in mobile games are nothing new. You’ve probably experienced them first hand while trying your hand at Candy Crush, Angry Birds, or Doodle Jump. In an increasingly mobile world, game ads are outperforming traditional digital ads, and by a large margin. In-app ads perform 11.4 times better than standard banner ads, according to a […]
Ambition has been getting a lot of stick for quite a long time. Look at some of the most popular works of fiction, particularly movies and television, and you’ll find a bunch of overly ambitious characters willing to destroy other people’s lives just to achieve their goals. They’re always the baddies who get their comeuppance […]
Does Facebook advertising work? It’s a question you may ask yourself if you’re thinking how to spend your digital marketing budget. The answer is simple – only if you do it right. Otherwise, you may be pouring thousands of dollars into ads and not seeing the amazing results you’re expecting. Facebook ads make it easy […]
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Seventy-three percent of people who hear a story remember it, compared to just 5 percent who remember statistics. You’ll probably forget this […]
If search engine optimization (SEO) is something you take seriously, you can’t ignore the new technologies that are having a big impact on it. You […]
Reading content online isn’t easy. Blame it on distractions, short attention spans, and eye strain. When people read something on the web, they are […]
Social media marketing trends are just old week’s news for brands that don’t act on them. Social media rewards active brands, those that spot […]
Dynamic, intuitive, and sometimes surprising, digital marketing trends can have a major impact on your marketing performance. Follow them at the […]
Referrals have always been a powerful marketing tactic, and influencers are the 21st-century variation on the theme. If you haven’t embraced […]
This probably happened to you at least once. You search for something on Google. You choose the first or second link in the results. You read the […]
Ads in mobile games are nothing new. You’ve probably experienced them first hand while trying your hand at Candy Crush, Angry Birds, or Doodle Jump. […]
Ambition has been getting a lot of stick for quite a long time. Look at some of the most popular works of fiction, particularly movies and […]
Does Facebook advertising work? It’s a question you may ask yourself if you’re thinking how to spend your digital marketing budget. The answer is […]