Google EEAT

EEAT and be Merry – Explaining the New “E” in the Google EAT Guidelines

When it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of content offers helpful and relevant information to its searchers: Expertise Authoritativeness Trustworthiness The idea has always been to combine your expertise in your […]

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SEO writing guide

The Ultimate Guide to SEO Writing

Your company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable the content you create, the more your potential clients trust your business. And trust is a key component in your clients making […]

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Social Media Audit Guide

Guide to a Successful Social Media Audit

Are your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed executives said they planned on increasing their social media budgets in the next three years. This one figure says everything you need to know […]

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