If there’s one thing that we all needed back in 2020, it’s a sense of community. Unable to find it in the real world, we turned to social media more than ever before. In such crazy times, everyone sought support, particularly business owners. This was when Clubhouse decided to start opening its doors to the […]
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Seven Video Marketing Trends to Look Out for in 2021 and Beyond
Video marketing has always been a critical part of any successful content strategy. This isn’t changing anytime soon. A report by Wyzowl revealed that 86% of businesses use videos as an important marketing tool. Moreover, 99% of those who used video content in the past plan to keep doing so in 2021. This speaks volumes […]
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How to Step Up Your SEO Game Through Internal Link Building
Every online marketer worth their salt will tell you that link building is the cornerstone of SEO. According to Google’s Andrey Lipattsev, it’s the second most important ranking factor, right after content. What you may not know is that internal links are just as important as external. This may seem counterintuitive, as getting high-quality backlinks […]
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How to Perform a Content Gap Analysis and Give Your Audience What They Want
How do you come up with content ideas and topics? Are you covering the right ones? For content marketing to work, there has to be a thoughtful and strategic approach. You need to nail down what your audience needs and consistently deliver it. A content gap analysis can ensure that this happens. As the name […]
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Topical Authority – The End of SEO as We Know It?
2021 isn’t just a year that we all anxiously waited for. It also marks an important anniversary, as it’s now been 30 years since the first website saw the light of day. Tim Berners-Lee gave us the World Wide Web, changing the world for good. Among the many byproducts of this development, the first SEO […]
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