Every online marketer worth their salt will tell you that link building is the cornerstone of SEO. According to Google’s Andrey Lipattsev, it’s the second most important ranking factor, right after content. What you may not know is that internal links are just as important as external. This may seem counterintuitive, as getting high-quality backlinks […]
Continue reading
How to Perform a Content Gap Analysis and Give Your Audience What They Want
How do you come up with content ideas and topics? Are you covering the right ones? For content marketing to work, there has to be a thoughtful and strategic approach. You need to nail down what your audience needs and consistently deliver it. A content gap analysis can ensure that this happens. As the name […]
Continue reading
Topical Authority – The End of SEO as We Know It?
2021 isn’t just a year that we all anxiously waited for. It also marks an important anniversary, as it’s now been 30 years since the first website saw the light of day. Tim Berners-Lee gave us the World Wide Web, changing the world for good. Among the many byproducts of this development, the first SEO […]
Continue reading
Team Up With Machines – Five Ways of Using Technology to Improve Writing
The relationship between technology and content is an interesting one. On the one hand, tech advancements dictate what makes effective content and keep changing the rules of the game. On the other, evolving solutions help us play by those rules and win. When you’re doing business in the online world, like most of us are, […]
Continue reading
Connect and Engage – A Crash Course on Writing Relatable Content
What makes effective content that engages and converts? Depending on who you ask, you’ll get lots of different answers. But there’s one group of people whose opinion far outweighs anyone else’s – your audience. Now, your audience expects a lot from your content. With so much information reaching their screens, they get to pick and […]
Continue reading