Write for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, anybody who spends a few minutes scrolling through Google’s search results is sure to come across content that doesn’t offer the […]
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The Ultimate Guide to SEO Writing
Your company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable the content you create, the more your potential clients trust your business. And trust is a key component in your clients making […]
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Guide to a Successful Social Media Audit
Are your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed executives said they planned on increasing their social media budgets in the next three years. This one figure says everything you need to know […]
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How Businesses Can Use the Metaverse
The Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that promises to change the internet as we know it. Simply put, the Metaverse is a collection of virtual spaces […]
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Why You Should Care About Google Page Experience (And How to Maximize It)
When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the latter. Instead of just serving up the best keyword match, the engine lets users fulfill their search intent. More importantly, it wants […]
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