It’s hard to think of an aspect of our lives that technology hasn’t made more convenient. Tech giants keep simplifying tedious tasks and making them as effortless as possible. Voice search is a perfect example. More and more people are relying on their virtual assistants to provide answers to their questions instead of looking up […]
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How to Optimize for Google Discover and Bring More Traffic to Your Website
Until a few years ago, Google was mostly based on queries. If you wanted information, you had to search for it first. This changed in mid-2017 when the company decided to have a shot at feed-based content. They launched Google Now, which later evolved into Google Discover. If you own Google’s Pixel phone, you’ve probably […]
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Should You Use Clubhouse for Business – Five Reasons Why It’s Worth Considering
If there’s one thing that we all needed back in 2020, it’s a sense of community. Unable to find it in the real world, we turned to social media more than ever before. In such crazy times, everyone sought support, particularly business owners. This was when Clubhouse decided to start opening its doors to the […]
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Seven Video Marketing Trends to Look Out for in 2021 and Beyond
Video marketing has always been a critical part of any successful content strategy. This isn’t changing anytime soon. A report by Wyzowl revealed that 86% of businesses use videos as an important marketing tool. Moreover, 99% of those who used video content in the past plan to keep doing so in 2021. This speaks volumes […]
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How to Step Up Your SEO Game Through Internal Link Building
Every online marketer worth their salt will tell you that link building is the cornerstone of SEO. According to Google’s Andrey Lipattsev, it’s the second most important ranking factor, right after content. What you may not know is that internal links are just as important as external. This may seem counterintuitive, as getting high-quality backlinks […]
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