Video marketing has always been a critical part of any successful content strategy. This isn’t changing anytime soon. A report by Wyzowl revealed that 86% of businesses use videos as an important marketing tool. Moreover, 99% of those who used video content in the past plan to keep doing so in 2021. This speaks volumes […]
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How to Perform a Content Gap Analysis and Give Your Audience What They Want
How do you come up with content ideas and topics? Are you covering the right ones? For content marketing to work, there has to be a thoughtful and strategic approach. You need to nail down what your audience needs and consistently deliver it. A content gap analysis can ensure that this happens. As the name […]
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A Quick Out-of-the-Box Guide to Avoiding Boring Content
When is the last time you quit a website only seconds after you’ve reached it? Or scrolled from one post to another in your Facebook content stream without feeling the curiosity to open any of them? Or jumped from video to video on YouTube without watching a single one to the end? The trouble with […]
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What Is Emotional Marketing and How to Use It to Grow Your Audience
There are hundreds of smartphone manufacturers in the world, yet millions of people chose Apple. In the US alone, there are over 85.8 million iPhone users. Why is that? You could say that the iPhone’s build quality, specs, and its reputation as a cutting-edge device make that choice easy. But do people choose to buy […]
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What Is Ecommerce? (The Definitive Introduction to Internet Buying and Selling)
Ecommerce is a big word that you may hear often. But for many, it’s still an elusive term. One that seems to refer to every transaction that happens on the web. Or doesn’t it? What is ecommerce exactly? Is it just a synonym for Amazon, eBay, and the App Store? Ecommerce means more than online […]
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