Your Guide to a Successful Social Media Audit

Your Guide to a Successful Social Media Audit

Are your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed executives said they planned on increasing their social media budgets in the next three years. This one figure says everything you need to know […]

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Social Listening

Social Listening – What It Is and How to Do It

How do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many cases, the above indicators are nothing but vanity metrics. Sure, it’s important to keep them growing. But many people don’t realize that […]

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