Every day, more than 500 million people scroll through their Instagram feed. They look at everything from their friends’ daily lives to stunning pieces of digital art. So what can someone find on your profile? Is there something that makes it pop? The thing is, your followers might be following hundreds of other accounts. To […]
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Content Marketing Tips – How to Choose the Right Social Platform by Age
Does your content marketing strategy target a specific age group? Whether it’s a “young” audience or an “old” one, find out which social media networks work best for you. Pew Research US data offers us insights into the different age groups on the largest social networks. It also includes information on the education of most […]
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How Will Blockchain Influence Social Media Marketing
2017 was a year we are unlikely to forget anytime soon. Donald Trump officially started his presidency on January 20 and his, often controversial, viewpoints and policies will create reverberations which will likely impact the world at large for decades to come. In October, sexual harassment allegations against film mogul Harvey Weinstein came to light […]
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The Lean Social Media Content Diet – Post Less, Get Better Results
You probably heard them say that you need to post on social media all the time. That Facebook, Twitter, and Instagram are fast-paced mediums that require content daily. But posting too often can actually blunt your social media content marketing efforts. More than that, it can alienate the very audience you’re trying to convert into […]
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6 LinkedIn Mistakes Small Businesses Often Make
LinkedIn has a visitor-to-lead conversion rate that’s about three times higher than that of Facebook or Twitter. Moreover, LinkedIn is one of the most polished and flexible platforms for entrepreneurs. It allows you to gain and share insight, advertise, do research, and establish valuable connections you may not be able to make on other social […]
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