Since the dawn of digital marketing, businesses have tried to understand the anatomy of successful content. The beauty (and the challenge) of it lies in the fact that there’s no one-size-fits-all formula to follow. The secret to effective content marketing isn’t in your business but the minds of your customers. In other words, the experience […]
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Spread the Joy – Five Tips for Writing Seasonal Content
Evergreen content is the cornerstone of a successful marketing strategy. But that doesn’t mean that all your content should be timeless. In fact, you should actively seek out opportunities to write seasonal content. As we get ready to say goodbye to 2021, there’s no better time to connect with your audience and share the holiday […]
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How Keyword Cannibalization Hurts Your SEO (And What to Do About It)
The main goal of SEO is simple – get each of your pages to rank as high as possible. But what if you optimize two pages for the same keyword? If you do a good job, you can secure two prime spots in search results, right? Well, not exactly. In fact, the very opposite happens. […]
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How to Get Backlinks – Five Effective Tactics to Try
Abundant organic traffic is one of the main SEO goals that businesses set. However, it’s also among the most ambitious. According to Ahrefs, the vast majority of websites can’t achieve this. Their study of over a billion pages revealed that a whopping 90.63% of pages receive no traffic from Google – not a single visit! […]
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How to Optimize for Voice Search – Five Tips to Follow
It’s hard to think of an aspect of our lives that technology hasn’t made more convenient. Tech giants keep simplifying tedious tasks and making them as effortless as possible. Voice search is a perfect example. More and more people are relying on their virtual assistants to provide answers to their questions instead of looking up […]
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