If you don’t want to pay for online visibility, you have to get creative. Fortunately, there are plenty of effective online marketing strategies and tools that help you market your brand on a budget. Startups, small businesses, non-profit organizations, and individual service providers face the same challenge – growing their online presence. Having a website […]
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How to Optimize Your Content for Voice Search
“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. At least 50% of all searches are projected to be voice searches, according to Oberlo. That includes Google voice search, YouTube […]
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5 Easy Tips to Improve Content Readability
Do readers genuinely enjoy your content? Or do they only scan it in search of the information they need and then leave? The difference between content that’s read and content that’s only “scanned” is often one of readability. Learn more about why you should improve content readability and how you can achieve this. Why Improve […]
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A Quick Guide to Refreshing Your Website Content
Your website content reflects your company and all that it stands for. If you don’t refresh it constantly, your visitors and customers will be the first to feel it. They will spend less time on your website and may even ignore your message. Does your website pull in visitors and make them want to learn […]
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How to Increase Landing Page Conversions in the Age of Short Attention Spans
Whether or not the average attention span is eight seconds, most people have better things to do than answer calls to action on lukewarm landing pages. Find out now how to craft a great landing page for a distracted audience. Landing page content requires more care than website articles or social media posts. Every word, […]
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