Improve Content Readability

5 Easy Tips to Improve Content Readability

Do readers genuinely enjoy your content? Or do they only scan it in search of the information they need and then leave? The difference between content that’s read and content that’s only “scanned” is often one of readability. Learn more about the importance of making your content easy to read and how you can achieve […]

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create fresh website content

A Quick Guide to Refreshing Your Website Content

Your website content reflects your company and all that it stands for. If you don’t refresh it constantly, your visitors and customers will be the first to feel it. They will spend less time on your website and may even ignore your message. Does your website pull in visitors and make them want to learn […]

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actionable content

10 Ways to Make Your Content More Actionable

What do you want your audience to do after viewing your content? Forget about it and move on to another site or learn more about your brand? That’s the difference between engaging content and content for content’s sake. Making your audience respond to your content means more than using calls to action. It’s not a […]

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Improve Your Writing

How the Lean Manufacturing Process Can Improve Your Writing

The lean manufacturing process minimizes waste without sacrificing productivity. The goal is to improve customer value. It may sound all business, but we can also apply it to writing. By following the lean approach, you can become a faster, more productive writer. Lean is today implemented across industries. Customer support teams use it in dealing […]

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