create fresh website content

A Quick Guide to Refreshing Your Website Content

Your website content reflects your company and all that it stands for. If you don’t refresh it constantly, your visitors and customers will be the first to feel it. They will spend less time on your website and may even ignore your message. Does your website pull in visitors and make them want to learn […]

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benefits of long-form content

The Power of Long-Form Content

Is long-form content a part of your organic SEO strategy? If not, you’re not taking advantage of one of the most powerful forms of content available. Discover now the benefits of long-form content and how to integrate it into your organic SEO strategy. Long-form content around 2,000 words long dominates Google’s front page results across […]

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difference between blog posts and articles

Key Differences Between Blog Posts and Articles

In your career as a content writer, you’ve probably had to deal with clients who didn’t know the difference between blog posts and articles. But while it’s okay for them to confuse these two popular writing forms, it’s definitely not okay for you to do the same. After all, you’re the one who’ll be doing […]

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Improve Your Writing

How the Lean Manufacturing Process Can Improve Your Writing

The lean manufacturing process minimizes waste without sacrificing productivity. The goal is to improve customer value. It may sound all business, but we can also apply it to writing. By following the lean approach, you can become a faster, more productive writer. Lean is today implemented across industries. Customer support teams use it in dealing […]

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copywriting rules

10 Things You Need to Know About Copywriting

A good writer doesn’t necessarily make a good copywriter – and it’s easy to understand why. As a writer, your main goal is to produce content that will be grammatically correct, aesthetically pleasing, and spark the reader’s imagination. But if you’re a copywriter, all these things are not as important as your copy’s ability to […]

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