Evergreen content is the cornerstone of a successful marketing strategy. But that doesn’t mean that all your content should be timeless. In fact, you should actively seek out opportunities to write seasonal content. As we get ready to say goodbye to 2021, there’s no better time to connect with your audience and share the holiday […]
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Team Up With Machines – Five Ways of Using Technology to Improve Writing
The relationship between technology and content is an interesting one. On the one hand, tech advancements dictate what makes effective content and keep changing the rules of the game. On the other, evolving solutions help us play by those rules and win. When you’re doing business in the online world, like most of us are, […]
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Connect and Engage – A Crash Course on Writing Relatable Content
What makes effective content that engages and converts? Depending on who you ask, you’ll get lots of different answers. But there’s one group of people whose opinion far outweighs anyone else’s – your audience. Now, your audience expects a lot from your content. With so much information reaching their screens, they get to pick and […]
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5 Easy Tips to Improve Content Readability
Do readers genuinely enjoy your content? Or do they only scan it in search of the information they need and then leave? The difference between content that’s read and content that’s only “scanned” is often one of readability. Learn more about why you should improve content readability and how you can achieve this. Why Improve […]
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A Quick Guide to Refreshing Your Website Content
Your website content reflects your company and all that it stands for. If you don’t refresh it constantly, your visitors and customers will be the first to feel it. They will spend less time on your website and may even ignore your message. Does your website pull in visitors and make them want to learn […]
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