copywriting rules

10 Things You Need to Know About Copywriting

A good writer doesn’t necessarily make a good copywriter – and it’s easy to understand why. As a writer, your main goal is to produce content that will be grammatically correct, aesthetically pleasing, and spark the reader’s imagination. But if you’re a copywriter, all these things are not as important as your copy’s ability to […]

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Distractions While Writing

How to Avoid Distractions While Writing

Writing on a computer is fun, but distractions can easily creep in. The internet, email, apps, video calls – you name it. All of these can lengthen your workday and lower your productivity. The easiest way to avoid distractions while writing is to unplug your internet cable. However, that’s not always possible. Maybe you need […]

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content marketing editorial calendar

A Quick Guide to Creating Your First Editorial Calendar

This blog post or that social media update – which should I publish first? And what about that marketing newsletter? Should it come before or after that product video gets published on YouTube? Answering all these questions becomes easier if you have a content marketing editorial calendar. Even if you’re running a small business and […]

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visual content marketing

How to Create Better Visual Content

Why describe it when you can show it? That’s visual content marketing in a nutshell. Learn more about the power of visual content and how to harness it to improve traffic, shares, and engagement.   What Is Visual Content Marketing? Images, video, and graphics are easier to remember than text and are more compelling. Our […]

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how to write a great blog post

How to Tame an Unfamiliar Topic

What do you know about potato chip inspection or Halloween costumes for dogs? And yet one day you may have to write about these unfamiliar topics. If not a definitive guide, then at least an ironic blog post. As a content writer you don’t often get to choose a topic that interests you. Usually, you […]

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