Until a few years ago, Google was mostly based on queries. If you wanted information, you had to search for it first. This changed in mid-2017 when the company decided to have a shot at feed-based content. They launched Google Now, which later evolved into Google Discover. If you own Google’s Pixel phone, you’ve probably […]
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How to Step Up Your SEO Game Through Internal Link Building
Every online marketer worth their salt will tell you that link building is the cornerstone of SEO. According to Google’s Andrey Lipattsev, it’s the second most important ranking factor, right after content. What you may not know is that internal links are just as important as external ones. This may seem counterintuitive, as getting high-quality […]
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Team Up With Machines – Five Ways of Using Technology to Improve Writing
The relationship between technology and content is an interesting one. On the one hand, tech advancements dictate what makes effective content and keep changing the rules of the game. On the other, evolving solutions help us play by those rules and win. When you’re doing business in the online world, like most of us are, […]
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Connect and Engage – A Crash Course on Writing Relatable Content
What makes effective content that engages and converts? Depending on who you ask, you’ll get lots of different answers. But there’s one group of people whose opinion far outweighs anyone else’s – your audience. Now, your audience expects a lot from your content. With so much information reaching their screens, they get to pick and […]
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10 Inbound Marketing Strategies You Are Probably Ignoring
At one point or another, most businesses realize that inbound marketing is superior to traditional direct advertising. Driving qualified leads to your website tightens your marketing strategy and ensures that you don’t waste your money on ads that will fall on deaf ears. However, many marketers struggle to get inbound marketing right. As it’s more […]
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