Google EEAT

EEAT and be Merry – Explaining the New “E” in the Google EAT Guidelines

When it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of content offers helpful and relevant information to its searchers: Expertise Authoritativeness Trustworthiness The idea has always been to combine your expertise in your […]

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Metaverse

How Will Businesses Use the Metaverse

The Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that promises to change the internet as we know it. Simply put, the Metaverse is a collection of virtual spaces […]

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Social Listening

Social Listening – What It Is and How to Do It

How do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many cases, the above indicators are nothing but vanity metrics. Sure, it’s important to keep them growing. But many people don’t realize that […]

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