search intent marketing

Searcher vs. Browser: Know Your User’s Intent When Optimizing Your Content for Maximum Results

Google’s mission “to organize the world’s information and make it universally accessible and useful” gives you an excellent blueprint for how to build your content effectively. If you can produce useful content, Google will make sure it becomes universally accessible. Let’s take a look at what that means. Search or User Intent When you perform […]

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voice search optimization

How to Optimize Your Content for Voice Search in 2019

“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. By 2020, half of all searches will be voice searches, comScore predicts. That includes Google voice search, YouTube voice search, voice […]

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