At one point or another, most businesses realize that inbound marketing is superior to traditional direct advertising. Driving qualified leads to your website tightens your marketing strategy and ensures that you don’t waste your money on ads that will fall on deaf ears. However, many marketers struggle to get inbound marketing right. As it’s more […]
Continue readingCategory Archives: Latest Trends
Searcher vs. Browser: Know Your User’s Intent When Optimizing Your Content for Maximum Results
Google’s mission “to organize the world’s information and make it universally accessible and useful” gives you an excellent blueprint for how to build your content effectively. If you can produce useful content, Google will make sure it becomes universally accessible. Let’s take a look at what that means. Search or User Intent When you perform […]
Continue reading
How Can Powerful UX Writing Improve Your Product Experience and User Onboarding
Where do your notifications come from, and how are they created? What about fitness alerts or error messages that pop up when you type in a wrong password? The truth is, most people don’t give a lot of thought to this. They’re all just there, right? But think about what would happen if these notifications […]
Continue reading
What Is Emotional Marketing and How to Use It to Grow Your Audience
There are hundreds of smartphone manufacturers in the world, yet millions of people chose Apple. In the US alone, there are over 85.8 million iPhone users. Why is that? You could say that the iPhone’s build quality, specs, and its reputation as a cutting-edge device make that choice easy. But do people choose to buy […]
Continue reading
How to Optimize Your Content for Voice Search in 2019
“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. By 2020, half of all searches will be voice searches, comScore predicts. That includes Google voice search, YouTube voice search, voice […]
Continue reading