Heart vs. Logic - Can AI Replace Content Writers

Heart vs. Logic – Can AI Replace Content Writers

Artificial intelligence is among the hottest trends in today’s business environment. From handling customer service to predicting consumer behavior, it has simplified many tasks and unlocked a wealth of opportunities. However, machines and algorithms aren’t just supporting professionals in many industries but replacing them altogether. According to the Brookings Institution, 36 million jobs have been […]

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10 inbound marketing strategies you are probably ignoring

10 Inbound Marketing Strategies You Are Probably Ignoring

At one point or another, most businesses realize that inbound marketing is superior to traditional direct advertising. Driving qualified leads to your website tightens your marketing strategy and ensures that you don’t waste your money on ads that will fall on deaf ears. However, many marketers struggle to get inbound marketing right. As it’s more […]

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search intent marketing

Searcher vs. Browser: Know Your User’s Intent When Optimizing Your Content for Maximum Results

Google’s mission “to organize the world’s information and make it universally accessible and useful” gives you an excellent blueprint for how to build your content effectively. If you can produce useful content, Google will make sure it becomes universally accessible. Let’s take a look at what that means. Search or User Intent When you perform […]

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