Facebook Messenger started out as a basic chat app five years ago, but now it’s about to change the way businesses interact with customers. The latest installment of the ubiquitous app takes advantage of bots and artificial intelligence to reinvent the way companies and customers communicate. Facebook bots have met with a mixed reception since […]
With the growing adoption of mobile devices and the prevalence of social media in our lives, digital marketing this year will likely focus on precisely what these two technologies facilitate: social interaction. Whether you’re a marketer or an entrepreneur, let the following digital marketing trends for this year inspire you into reassessing your marketing efforts, […]
Mobile apps enable you to run your business more easily whether you’re at home, in the office, or on a trip. The sheer number of mobile apps available for business can be overwhelming, though. Don’t know where to start? Here are the top 9 mobile business apps that should be on your smartphone and tablet. […]
Keeping up with the latest SEO developments has never been easy. By the time current trends are described new ones appear. Sometimes, a trend that worked wonders yesterday becomes ineffective today, or in some cases, even harmful. Here are a few trends that matter now, and that you will do well to consider. Focus on […]
Quora and Yahoo! Answers are two examples of Q&A based websites that are extremely popular with Web searchers. They provide relevant information about basically any topic in an accessible format. Also, their content is generated by their users, which ensures that the content is always fresh and good, not only for search engines, but also […]
By installing a few choice apps on their smartphones, small business users can manage their time better, improve their productivity, share and store files more quickly, exchange business card information with greater ease, and in general do business more conveniently and more effectively. And what’s great is that all these apps work with both iOS […]
Mouseflow is an online service that enables website administrators to track the mouse movements of visitors, record their sessions on site and play them back latter, and view and compare page clicks through heatmaps. Uses Using Mouseflow alongside your current analytics software enables you to do advanced traffic analysis by getting inside the head of […]
SEO is in a continual state of transformation. Searchers’ habits, search engine algorithms, search optimization techniques, they all change all the time. SEO is dynamic and those who understand that and keep working on optimizing their websites will claim the top search engine rankings. Here’s a selection of major SEO trends to expect next year, […]
In 2011, Google Panda has sounded the death knell of many SEO techniques that until then were much used and abused, including link exchange, backlinking, and, to some extent, non-organic SEO. All of these are now slowly dying. Organic SEO is the norm in SEO trends, which is why websites and blogs using organic SEO […]
Google+ for Business has been around for some time already, and you probably have joined all the other businesses on the Web in creating your own business page. So far so good. But you need to use your Google+ business page effectively if you hope to reach the desired audience in 2012.
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Does Facebook advertising work? It’s a question you may ask yourself if you’re thinking how to spend your digital marketing budget. The answer is […]
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What if you could cut away the advertising and marketing middle man (or ad agency) and reach a deal with an influencer with hundreds of thousands of […]
Addicted to inspiration, to his own eternal metaphysical muse, a writer feels that without it he’s nothing but an empty shell. He lives from […]
Facebook Messenger started out as a basic chat app five years ago, but now it’s about to change the way businesses interact with customers. The […]
Voice search and AI search algorithms are changing how people use Google. Marketers who don’t pay attention to the trends may drop down the SERPs. […]