Referrals have always been a powerful marketing tactic, and influencers are the 21st-century variation on the theme. If you haven’t embraced influencer marketing yet, this is the right time to do it. Forty-nine percent of consumers look for purchase guidance from social media influencers, according to Twitter. That’s just what micro influencers can provide, at […]
Facebook Messenger started out as a basic chat app five years ago, but now it’s about to change the way businesses interact with customers. The latest installment of the ubiquitous app takes advantage of bots and artificial intelligence to reinvent the way companies and customers communicate. Facebook bots have met with a mixed reception since […]
With the growing adoption of mobile devices and the prevalence of social media in our lives, digital marketing this year will likely focus on precisely what these two technologies facilitate: social interaction. Whether you’re a marketer or an entrepreneur, let the following digital marketing trends for this year inspire you into reassessing your marketing efforts, […]
Mobile apps enable you to run your business more easily whether you’re at home, in the office, or on a trip. The sheer number of mobile apps available for business can be overwhelming, though. Don’t know where to start? Here are the top 9 mobile business apps that should be on your smartphone and tablet. […]
Keeping up with the latest SEO developments has never been easy. By the time current trends are described new ones appear. Sometimes, a trend that worked wonders yesterday becomes ineffective today, or in some cases, even harmful. Here are a few trends that matter now, and that you will do well to consider. Focus on […]
Quora and Yahoo! Answers are two examples of Q&A based websites that are extremely popular with Web searchers. They provide relevant information about basically any topic in an accessible format. Also, their content is generated by their users, which ensures that the content is always fresh and good, not only for search engines, but also […]
By installing a few choice apps on their smartphones, small business users can manage their time better, improve their productivity, share and store files more quickly, exchange business card information with greater ease, and in general do business more conveniently and more effectively. And what’s great is that all these apps work with both iOS […]
Mouseflow is an online service that enables website administrators to track the mouse movements of visitors, record their sessions on site and play them back latter, and view and compare page clicks through heatmaps. Uses Using Mouseflow alongside your current analytics software enables you to do advanced traffic analysis by getting inside the head of […]
SEO is in a continual state of transformation. Searchers’ habits, search engine algorithms, search optimization techniques, they all change all the time. SEO is dynamic and those who understand that and keep working on optimizing their websites will claim the top search engine rankings. Here’s a selection of major SEO trends to expect next year, […]
In 2011, Google Panda has sounded the death knell of many SEO techniques that until then were much used and abused, including link exchange, backlinking, and, to some extent, non-organic SEO. All of these are now slowly dying. Organic SEO is the norm in SEO trends, which is why websites and blogs using organic SEO […]
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Seventy-three percent of people who hear a story remember it, compared to just 5 percent who remember statistics. You’ll probably forget this […]
If search engine optimization (SEO) is something you take seriously, you can’t ignore the new technologies that are having a big impact on it. You […]
Reading content online isn’t easy. Blame it on distractions, short attention spans, and eye strain. When people read something on the web, they are […]
Social media marketing trends are just old week’s news for brands that don’t act on them. Social media rewards active brands, those that spot […]
Dynamic, intuitive, and sometimes surprising, digital marketing trends can have a major impact on your marketing performance. Follow them at the […]
Referrals have always been a powerful marketing tactic, and influencers are the 21st-century variation on the theme. If you haven’t embraced […]
This probably happened to you at least once. You search for something on Google. You choose the first or second link in the results. You read the […]
Ads in mobile games are nothing new. You’ve probably experienced them first hand while trying your hand at Candy Crush, Angry Birds, or Doodle Jump. […]
Ambition has been getting a lot of stick for quite a long time. Look at some of the most popular works of fiction, particularly movies and […]
Does Facebook advertising work? It’s a question you may ask yourself if you’re thinking how to spend your digital marketing budget. The answer is […]