If there’s one thing that we all needed back in 2020, it’s a sense of community. Unable to find it in the real world, we turned to social media more than ever before. In such crazy times, everyone sought support, particularly business owners. This was when Clubhouse decided to start opening its doors to the […]
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Seven Video Marketing Trends to Look Out for in 2021 and Beyond
Video marketing has always been a critical part of any successful content strategy. This isn’t changing anytime soon. A report by Wyzowl revealed that 86% of businesses use videos as an important marketing tool. Moreover, 99% of those who used video content in the past plan to keep doing so in 2021. This speaks volumes […]
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Topical Authority – The End of SEO as We Know It?
2021 isn’t just a year that we all anxiously waited for. It also marks an important anniversary, as it’s now been 30 years since the first website saw the light of day. Tim Berners-Lee gave us the World Wide Web, changing the world for good. Among the many byproducts of this development, the first SEO […]
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Team Up With Machines – Five Ways of Using Technology to Improve Writing
The relationship between technology and content is an interesting one. On the one hand, tech advancements dictate what makes effective content and keep changing the rules of the game. On the other, evolving solutions help us play by those rules and win. When you’re doing business in the online world, like most of us are, […]
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Heart vs. Logic – Can AI Replace Content Writers
Artificial intelligence is among the hottest trends in today’s business environment. From handling customer service to predicting consumer behavior, it has simplified many tasks and unlocked a wealth of opportunities. However, machines and algorithms aren’t just supporting professionals in many industries but replacing them altogether. According to the Brookings Institution, 36 million jobs have been […]
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