influencer marketing strategy

Why Your Business Needs an Influencer Marketing Strategy

Referrals have always been a powerful marketing tactic, and influencers are the 21st-century variation on the theme. If you haven’t embraced influencer marketing yet, this is the right time to do it. Forty-nine percent of consumers look for purchase guidance from social media influencers, according to Twitter. That’s just what micro influencers can provide, at […]

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FB messenger app

How Can Businesses Benefit from Facebook’s Messenger 2.0?

Facebook Messenger started out as a basic chat app five years ago, but now it’s about to change the way businesses interact with customers. The latest installment of the ubiquitous app takes advantage of bots and artificial intelligence to reinvent the way companies and customers communicate. Facebook bots have met with a mixed reception since […]

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10 Digital Marketing Trends for 2015 You Can’t Ignore

With the growing adoption of mobile devices and social media, digital marketing this year will likely focus on precisely what these two technologies facilitate: social interaction. Whether you’re a marketer or an entrepreneur, let the following digital marketing trends inspire you. Reassess your marketing efforts, improve your strategy, and broaden your horizons.

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5 SEO Trends to Look Out for This Summer

Keeping up with the latest SEO developments has never been easy. By the time current trends are understood new ones appear. Sometimes, an SEO trend that worked wonders yesterday becomes suddenly ineffective, or in some cases, even harmful. Here are a few trends that matter now, and that you will do well to consider.

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