voice search optimization

How to Optimize Your Content for Voice Search in 2019

“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. By 2020, half of all searches will be voice searches, comScore predicts. That includes Google voice search, YouTube voice search, voice […]

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digital marketing lessons

Beyond Netflix and Chill: 3 Digital Marketing Lessons You Can Learn from Netflix

Launched 20 years ago as an online DVD rental service, Netflix is now one of the world’s largest digital media companies, with a market capitalization that recently exceeded those of its biggest rivals – Disney, Comcast, and AT&T. Available in 190 countries, the company’s streaming platform currently has almost 140 million subscribers globally. Netflix has […]

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