best content types

Discover the Best Content Types for the Buyer’s Journey

Are you using the right type of content to generate demand during the buyer’s journey? Integrating different types of content into your content marketing strategy can help you guide buyers from the moment they land on your site to checkout. Learn more about the buyer’s journey content marketing and how to create the right content. […]

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Improve Content Readability

5 Easy Tips to Improve Content Readability

Do readers genuinely enjoy your content? Or do they only scan it in search of the information they need and then leave? The difference between content that’s read and content that’s only “scanned” is often one of readability. Learn more about the importance of making your content easy to read and how you can achieve […]

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create fresh website content

A Quick Guide to Refreshing Your Website Content

Your website content reflects your company and all that it stands for. If you don’t refresh it constantly, your visitors and customers will be the first to feel it. They will spend less time on your website and may even ignore your message. Does your website pull in visitors and make them want to learn […]

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benefits of long-form content

The Power of Long-Form Content

Is long-form content a part of your organic SEO strategy? If not, you’re not taking advantage of one of the most powerful forms of content available. Discover now the benefits of long-form content and how to integrate it into your organic SEO strategy. Long-form content around 2,000 words long dominates Google’s front page results across […]

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difference between blog posts and articles

Key Differences Between Blog Posts and Articles

In your career as a content writer, you’ve probably had to deal with clients who didn’t know the difference between blog posts and articles. But while it’s okay for them to confuse these two popular writing forms, it’s definitely not okay for you to do the same. After all, you’re the one who’ll be doing […]

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