It’s hard to think of an aspect of our lives that technology hasn’t made more convenient. Tech giants keep simplifying tedious tasks and making them as effortless as possible. Voice search is a perfect example. More and more people are relying on their virtual assistants to provide answers to their questions instead of looking up […]
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How to Optimize for Google Discover and Bring More Traffic to Your Website
Until a few years ago, Google was mostly based on queries. If you wanted information, you had to search for it first. This changed in mid-2017 when the company decided to have a shot at feed-based content. They launched Google Now, which later evolved into Google Discover. If you own Google’s Pixel phone, you’ve probably […]
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How to Step Up Your SEO Game Through Internal Link Building
Every online marketer worth their salt will tell you that link building is the cornerstone of SEO. According to Google’s Andrey Lipattsev, it’s the second most important ranking factor, right after content. What you may not know is that internal links are just as important as external ones. This may seem counterintuitive, as getting high-quality […]
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Topical Authority – The End of SEO as We Know It?
2021 marked an important anniversary, as it’s been 30 years since the first website saw the light of day. Tim Berners-Lee gave us the World Wide Web, changing the world for good. Among the many byproducts of this development, the first SEO seeds were planted. Over the next three decades, they flourished into an entire […]
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Searcher vs. Browser: Know Your User’s Intent When Optimizing Your Content for Maximum Results
Google’s mission “to organize the world’s information and make it universally accessible and useful” gives you an excellent blueprint for how to build your content effectively. If you can produce useful content, Google will make sure it becomes universally accessible. Let’s take a look at what that means. Search or User Intent When you perform […]
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