If you’ve tried publishing high-quality content consistently, you know it’s not easy. It involves a great deal of creativity, time, and energy. With this in mind, putting so much effort into posting on someone else’s blog might feel like the last thing you’d want to do. And yet, it’s exactly how you can take your […]
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7 Video Marketing Trends to Look Out for
Video marketing has always been a critical part of any successful content strategy. This isn’t changing anytime soon. A recent report by Wyzowl revealed that 91% of businesses use videos as an important marketing tool. Moreover, 96% of those who leveraged video content in the past plan to keep doing so. This speaks volumes about […]
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10 Inbound Marketing Strategies You Are Probably Ignoring
At one point or another, most businesses realize that inbound marketing is superior to traditional direct advertising. Driving qualified leads to your website tightens your marketing strategy and ensures that you don’t waste your money on ads that will fall on deaf ears. However, many marketers struggle to get inbound marketing right. As it’s more […]
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A Quick Out-of-the-Box Guide to Avoiding Boring Content
When is the last time you quit a website only seconds after you’ve reached it? Or scrolled from one post to another in your Facebook content stream without feeling the curiosity to open any of them? Or jumped from video to video on YouTube without watching a single one to the end? The trouble with […]
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What Is Emotional Marketing and How to Use It to Grow Your Audience
There are hundreds of smartphone manufacturers in the world, yet millions of people chose Apple. In the US alone, there are over 85.8 million iPhone users. Why is that? You could say that the iPhone’s build quality, specs, and its reputation as a cutting-edge device make that choice easy. But do people choose to buy […]
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