Since the dawn of digital marketing, businesses have tried to understand the anatomy of successful content. The beauty (and the challenge) of it lies in the fact that there’s no one-size-fits-all formula to follow. The secret to effective content marketing isn’t in your business but the minds of your customers. In other words, the experience […]
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Everything You Need to Know About Content Hyper-Personalization
We’ve heard lots of content marketing buzzwords in recent times. Some were fleeing trends that you may or may not have jumped on board. Others, however, are here to stay. Content hyper-personalization is undoubtedly one of them. As the name implies, the practice takes everything we know about personalization to a whole new level. If […]
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Web3 – What It Is and How It Will Change Content Marketing
When you look at the fascinating capabilities of the Internet, it’s hard to imagine that it’s been around for just over three decades (at least in the form we have now). During that time, we’ve witnessed the good, the bad, and the ugly of the Web’s evolution. Last year, we entered the new era of […]
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7 Content Marketing Trends You Don’t Want to Miss
Are you ready to step up your content game in the year ahead? According to statistics, your competition certainly is! 2023 is expected to be the year of change and adaptation. To support that, a 2022 survey by the Content Marketing Institute shows 50% of marketers expect a content marketing budget increase in the coming […]
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Spread the Joy – Five Tips for Writing Seasonal Content
Evergreen content is the cornerstone of a successful marketing strategy. But that doesn’t mean that all your content should be timeless. In fact, you should actively seek out opportunities to write seasonal content. As we get ready to say goodbye to 2021, there’s no better time to connect with your audience and share the holiday […]
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