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How Many Keywords Should I Optimize My Site For?

Are three keywords enough? Or do you need four? If you’re working on your site’s SEO, you may be asking yourself these questions. The best approach is to create content for people rather than search engines, and not to use more keywords than you have to. You may also want to optimize every web page […]

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A Brief Guide to Local SEO for Brick-and-Mortar Businesses

For a brick-and-mortar business, local SEO is as good as advertising, but it’s free and has long-term effects. Optimizing for local customers is probably the most effective way to spread the word about your business and to increase its visibility in a short time. Here’s a step-by-step guide to optimizing your business for local searchers.

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The Importance of Fresh Content for Your Website

One of the most important criteria Google uses when ranking websites is the freshness of the content. Having fresh content has always been important to ranking well in search engines, but since late 2011, when Google updated its algorithms, it has become a crucial. If you want to stay on top, you need fresh content — […]

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How High-Quality Content Helps You Survive Algorithm Changes

Google plans new algorithm changes in the near future that will decrease the ranking of spam sites, while favoring websites with valuable content. If you think you’re at risk, now it’s a good time to improve your content with organic SEO services.   Google’s Upcoming Changes With the rise of social media websites, especially Facebook […]

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A Simple Keyword Checklist for Improving Your SEO Ranking

The current SEO trends suggest that keywords, while still crucial for any website that wants to get more traffic from search engines, are giving way to more user-centric ranking factors. Still, there are a dozen or so SEO Google ranking factors related to keywords that you need to keep in mind when optimizing your website. […]

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