Seventy-three percent of people who hear a story remember it, compared to just 5 percent who remember statistics. You’ll probably forget this statistic in the next minute or so. Perhaps it would have been better to begin this new post with a story… Once upon a time, there was a guy on a bus heading […]
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Key Marketing Trends You Need to Follow in 2017
Dynamic, intuitive, and sometimes surprising, digital marketing trends can have a major impact on your marketing performance. Follow them at the right time, and your brand could be maximizing exposure without a big investment. But let them slip, and your competitors may get ahead of you on search engines and social media before you even […]
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Advertising in Video Games – Why It Works and How to Do It
Ads in mobile games are nothing new. You’ve probably experienced them first hand while trying your hand at Candy Crush, Angry Birds, or Doodle Jump. In an increasingly mobile world, game ads are outperforming traditional digital ads, and by a large margin. In-app ads perform 11.4 times better than standard banner ads, according to a […]
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How to Create Facebook Ads That Work
Does Facebook advertising work? It’s a question you may ask yourself if you’re thinking how to spend your digital marketing budget. The answer is simple – only if you do it right. Otherwise, you may be pouring thousands of dollars into ads and not seeing the amazing results you’re expecting. Facebook ads make it easy […]
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Best Email Marketing Services for Small Businesses
Sending by hand 100 personalized emails to customers every week isn’t anyone’s idea of fun. But then you’ve embraced email marketing services, or are thinking of doing so. Apart from automation, marketing platforms bring you a ton of other useful features that help you craft more compelling marketing campaigns and track results. But why should […]
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