When is the last time you quit a website only seconds after you’ve reached it? Or scrolled from one post to another in your Facebook content stream without feeling the curiosity to open any of them? Or jumped from video to video on YouTube without watching a single one to the end? The trouble with […]
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What Is Emotional Marketing and How to Use It to Grow Your Audience
There are hundreds of smartphone manufacturers in the world, yet millions of people chose Apple. In the US alone, there are over 85.8 million iPhone users. Why is that? You could say that the iPhone’s build quality, specs, and its reputation as a cutting-edge device make that choice easy. But do people choose to buy […]
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What Is Ecommerce? (The Definitive Introduction to Internet Buying and Selling)
Ecommerce is a big word that you may hear often. But for many, it’s still an elusive term. One that seems to refer to every transaction that happens on the web. Or doesn’t it? What is ecommerce exactly? Is it just a synonym for Amazon, eBay, and the App Store? Ecommerce means more than online […]
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How to Grow Your Online Presence on a Budget
If you don’t want to pay for online visibility, you have to get creative. Fortunately, there are plenty of effective online marketing strategies and tools that help you market your brand on a budget. Startups, small businesses, non-profit organizations, and individual service providers face the same challenge – growing their online presence. Having a website […]
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Why Video Is the Key to Content Marketing Success in 2019 and Beyond
Stop for a moment and consider this – what if half or more of your online content in 2019 will be videos? Wouldn’t your customers, fans, and followers love that? Wouldn’t they pay more attention to your content and share it more eagerly? For many of them, watching a video is probably easier than reading […]
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