Are your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed executives said they planned on increasing their social media budgets in the next three years. This one figure says everything you need to know […]
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How Businesses Can Use the Metaverse
The Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that promises to change the internet as we know it. Simply put, the Metaverse is a collection of virtual spaces […]
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Social Listening – What It Is and How to Do It
How do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many cases, the above indicators are nothing but vanity metrics. Sure, it’s important to keep them growing. But many people don’t realize that […]
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Five Tips for Getting the Most Out of User-Generated Content
We all know that word-of-mouth marketing can make or break the success of a brand. Over time, businesses have found a myriad of ways to digitize this concept and bring it into the online world. User-generated content is by far one of the most important. According to TurnTo’s survey, 90% of customers trust user-generated content […]
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How to Run Successful Lead Nurturing Campaigns
Lead generation is often expensive and time-consuming. You don’t want your investments to go to waste. Unfortunately, this is precisely what will happen if you don’t have the right lead nurturing process in place. Nurturing leads allows you to turn the spark of interest into a bright flame. Not only does it help you convert […]
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