How do you come up with content ideas and topics? Are you covering the right ones? For content marketing to work, there has to be a thoughtful and strategic approach. You need to nail down what your audience needs and consistently deliver it. A content gap analysis can ensure that this happens. As the name […]
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How to Make Your Photos Pop on Instagram
Every day, more than 500 million people scroll through their Instagram feed. They look at everything from their friends’ daily lives to stunning pieces of digital art. So what can someone find on your profile? Is there something that makes it pop? The thing is, your followers might be following hundreds of other accounts. To […]
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How to Grow Your Online Presence on a Budget
If you don’t want to pay for online visibility, you have to get creative. Fortunately, there are plenty of effective online marketing strategies and tools that help you market your brand on a budget. Startups, small businesses, non-profit organizations, and individual service providers face the same challenge – growing their online presence. Having a website […]
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How to Optimize Your Content for Voice Search in 2019
“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. By 2020, half of all searches will be voice searches, comScore predicts. That includes Google voice search, YouTube voice search, voice […]
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How to Repurpose Static Content into an Engaging Interactive Experience
Wait a moment – is there something wrong with static content? Well, not really, but… Short attention spans, content overload, and fast-paced content streams all make static content feel a bit dusty at times. A bit colorless. Especially for audiences used to mobile apps, complex video games, and 3D multimedia experiences. When your content marketing […]
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