voice search optimization

How to Optimize Your Content for Voice Search in 2019

“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. By 2020, half of all searches will be voice searches, comScore predicts. That includes Google voice search, YouTube voice search, voice […]

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content strategy tips

7 Tips for Developing a Better Content Strategy

Are you starting from scratch or do you already have a content strategy in place? Either way, taking the time to plan your content strategy can help you achieve better results and increase the return on your investment. It may also help you optimize your online marketing spend. Whether you plan to outsource your content […]

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content marketing mistakes for startups

10 Content Marketing Mistakes That Can Hurt Your Startup

A vibrant Facebook page, a helpful blog packed with tips, or a playful Instagram profile — these often say more about your brand than your website copy. Content marketing can help you make your company look great. It can highlight what sets you apart from competitors. But marketing a startup often calls for a different approach […]

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best content types

Discover the Best Content Types for the Buyer’s Journey

Are you using the right type of content to generate demand during the buyer’s journey? Integrating different types of content into your content marketing strategy can help you guide buyers from the moment they land on your site to checkout. Learn more about the buyer’s journey content marketing and how to create the right content. […]

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