When is the last time you quit a website only seconds after you’ve reached it? Or scrolled from one post to another in your Facebook content stream without feeling the curiosity to open any of them? Or jumped from video to video on YouTube without watching a single one to the end? The trouble with […]
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What Is Emotional Marketing and How to Use It to Grow Your Audience
There are hundreds of smartphone manufacturers in the world, yet millions of people chose Apple. In the US alone, there are over 85.8 million iPhone users. Why is that? You could say that the iPhone’s build quality, specs, and its reputation as a cutting-edge device make that choice easy. But do people choose to buy […]
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How to Optimize Your Content for Voice Search
“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. At least 50% of all searches are projected to be voice searches, according to Oberlo. That includes Google voice search, YouTube […]
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How to Repurpose Static Content into an Engaging Interactive Experience
Wait a moment – is there something wrong with static content? Well, not really, but… Short attention spans, content overload, and fast-paced content streams all make static content feel a bit dusty at times. A bit colorless. Especially for audiences used to mobile apps, complex video games, and 3D multimedia experiences. When your content marketing […]
Continue reading10 Ways to Improve Your Online Reputation
Your online reputation can make or break your business. If in the past it played only a secondary role, today it has become a key metric of your success online and beyond. Learn more about how you can consolidate and improve your online reputation using content marketing, organic SEO, and other proven long-term strategies. Optimize […]
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