When is the last time you quit a website only seconds after you’ve reached it? Or scrolled from one post to another in your Facebook content stream without feeling the curiosity to open any of them? Or jumped from video to video on YouTube without watching a single one to the end? The trouble with […]
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What Is Emotional Marketing and How to Use It to Grow Your Audience
There are hundreds of smartphone manufacturers in the world, yet millions of people chose Apple. In the US alone, there are over 85.8 million iPhone users. Why is that? You could say that the iPhone’s build quality, specs, and its reputation as a cutting-edge device make that choice easy. But do people choose to buy […]
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How to Optimize Your Content for Voice Search
“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. At least 50% of all searches are projected to be voice searches, according to Oberlo. That includes Google voice search, YouTube […]
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10 Ways to Improve Your Online Reputation
Your online reputation can make or break your business. If in the past it played only a secondary role, today it has become a key metric of your success online and beyond. Learn more about how you can consolidate and improve your online reputation using content marketing, organic SEO, and other proven long-term strategies. Optimize […]
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9 Ways to Start Using Video Content in Your Marketing Strategy
Video content doesn’t have to be expensive or difficult to create. And you don’t have to worry about setting up a studio. You can always turn to a video creation service. If video marketing hasn’t been a part of your inbound strategy so far, you may not be sure where to start. There are many […]
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