When it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of content offers helpful and relevant information to its searchers: Expertise Authoritativeness Trustworthiness The idea has always been to combine your expertise in your […]
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Power to the People-First Content – What Google’s Helpful Content Update Means for You
Write for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, anybody who spends a few minutes scrolling through Google’s search results is sure to come across content that doesn’t offer the […]
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