When is the last time you quit a website only seconds after you’ve reached it? Or scrolled from one post to another in your Facebook content stream without feeling the curiosity to open any of them? Or jumped from video to video on YouTube without watching a single one to the end? The trouble with […]
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What Is Emotional Marketing and How to Use It to Grow Your Audience
There are hundreds of smartphone manufacturers in the world, yet millions of people chose Apple. In the US alone, there are over 85.8 million iPhone users. Why is that? You could say that the iPhone’s build quality, specs, and its reputation as a cutting-edge device make that choice easy. But do people choose to buy […]
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How to Grow Your Online Presence on a Budget
If you don’t want to pay for online visibility, you have to get creative. Fortunately, there are plenty of effective online marketing strategies and tools that help you market your brand on a budget. Startups, small businesses, non-profit organizations, and individual service providers face the same challenge – growing their online presence. Having a website […]
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How to Optimize Your Content for Voice Search
“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. At least 50% of all searches are projected to be voice searches, according to Oberlo. That includes Google voice search, YouTube […]
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5 Easy Tips to Improve Content Readability
Do readers genuinely enjoy your content? Or do they only scan it in search of the information they need and then leave? The difference between content that’s read and content that’s only “scanned” is often one of readability. Learn more about why you should improve content readability and how you can achieve this. Why Improve […]
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