High-quality content is among the most valuable business assets. There’s no way to thrive in today’s digital world without it. Like everything of value, good content takes time and effort. If you’re creating it by yourself, you’ll inevitably reach a limit. There are only so many hours in a day, and as a business owner, […]
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Why Running Podcasts Is an Excellent Idea for Your Business (And How to Do it Right)
Podcasts have been around since the early 2000s, though it wasn’t until a few years ago that they started gaining momentum. Today, they’re among the most popular forms of content media. Statista’s research showed that there were 120 million podcasts listeners in the U.S. in 2021, and that the number is expected to reach 160 […]
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Web3 – What It Is and How It Will Change Content Marketing
When you look at the fascinating capabilities of the Internet, it’s hard to imagine that it’s been around for just over three decades (at least in the form we have now). During that time, we’ve witnessed the good, the bad, and the ugly of the Web’s evolution. Last year, we entered the new era of […]
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How to Perform a Content Gap Analysis and Give Your Audience What They Want
How do you come up with content ideas and topics? Are you covering the right ones? For content marketing to work, there has to be a thoughtful and strategic approach. You need to nail down what your audience needs and consistently deliver it. A content gap analysis can ensure that this happens. As the name […]
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Connect and Engage – A Crash Course on Writing Relatable Content
What makes effective content that engages and converts? Depending on who you ask, you’ll get lots of different answers. But there’s one group of people whose opinion far outweighs anyone else’s – your audience. Now, your audience expects a lot from your content. With so much information reaching their screens, they get to pick and […]
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