Are your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed executives said they planned on increasing their social media budgets in the next three years. This one figure says everything you need to know […]
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Social Listening – What It Is and How to Do It
How do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many cases, the above indicators are nothing but vanity metrics. Sure, it’s important to keep them growing. But many people don’t realize that […]
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5 Tips for Getting the Most Out of User-Generated Content
We all know that word-of-mouth marketing can make or break the success of a brand. Over time, businesses have found a myriad of ways to digitize this concept and bring it into the online world. User-generated content is by far one of the most important. According to TurnTo’s survey, 90% of customers trust user-generated content […]
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Should You Use Clubhouse for Business – Five Reasons Why It’s Worth Considering
If there’s one thing that we all need, it’s a sense of community. Unable to find it in the real world, we turn to social media more than ever before. In crazy times, everyone seeks support, particularly business owners. The hectic 2020 was when Clubhouse decided to start opening its doors to the public. Initially, […]
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7 Video Marketing Trends to Look Out for
Video marketing has always been a critical part of any successful content strategy. This isn’t changing anytime soon. A recent report by Wyzowl revealed that 91% of businesses use videos as an important marketing tool. Moreover, 96% of those who leveraged video content in the past plan to keep doing so. This speaks volumes about […]
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