When you look at the fascinating capabilities of the Internet, it’s hard to imagine that it’s been around for just over three decades (at least in the form we have now). During that time, we’ve witnessed the good, the bad, and the ugly of the Web’s evolution. Last year, we entered the new era of […]
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7 Content Marketing Trends You Don’t Want to Miss
Are you ready to step up your content game in the year ahead? According to statistics, your competition certainly is! 2023 is expected to be the year of change and adaptation. To support that, a 2022 survey by the Content Marketing Institute shows 50% of marketers expect a content marketing budget increase in the coming […]
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Spread the Joy – Five Tips for Writing Seasonal Content
Evergreen content is the cornerstone of a successful marketing strategy. But that doesn’t mean that all your content should be timeless. In fact, you should actively seek out opportunities to write seasonal content. As we get ready to say goodbye to 2021, there’s no better time to connect with your audience and share the holiday […]
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How Keyword Cannibalization Hurts Your SEO (And What to Do About It)
The main goal of SEO is simple – get each of your pages to rank as high as possible. But what if you optimize two pages for the same keyword? If you do a good job, you can secure two prime spots in search results, right? Well, not exactly. In fact, the very opposite happens. […]
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How to Get Backlinks – Five Effective Tactics to Try
Abundant organic traffic is one of the main SEO goals that businesses set. However, it’s also among the most ambitious. According to Ahrefs, the vast majority of websites can’t achieve this. Their study of over a billion pages revealed that a whopping 90.63% of pages receive no traffic from Google – not a single visit! […]
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