High-quality content is among the most valuable business assets. There’s no way to thrive in today’s digital world without it. Like everything of value, good content takes time and effort. If you’re creating it by yourself, you’ll inevitably reach a limit. There are only so many hours in a day, and as a business owner, […]
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Content Atomization – How It Works and Why You Should Do It
Not every piece of content gets the same level of attention. In fact, it’s likely that only a small part of your content will bring the most traffic. Basically, it’s the 80/20 rule applied to content creation. There’s nothing wrong with this, especially if you post consistently. But why not increase the chances of your […]
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Why Running Podcasts Is an Excellent Idea for Your Business (And How to Do it Right)
Podcasts have been around since the early 2000s, though it wasn’t until a few years ago that they started gaining momentum. Today, they’re among the most popular forms of content media. Statista’s research showed that there were 120 million podcasts listeners in the U.S. in 2021, and that the number is expected to reach 160 […]
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Beyond the Written Word – Five Ways to Boost Your Audience’s Content Experience
Since the dawn of digital marketing, businesses have tried to understand the anatomy of successful content. The beauty (and the challenge) of it lies in the fact that there’s no one-size-fits-all formula to follow. The secret to effective content marketing isn’t in your business but the minds of your customers. In other words, the experience […]
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Everything You Need to Know About Content Hyper-Personalization
We’ve heard lots of content marketing buzzwords in recent times. Some were fleeing trends that you may or may not have jumped on board. Others, however, are here to stay. Content hyper-personalization is undoubtedly one of them. As the name implies, the practice takes everything we know about personalization to a whole new level. If […]
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