Why LinkedIn matters? It’s easy: LinkedIn has a visitor-to-lead conversion rate about 3 times higher than Facebook or Twitter. More than that, LinkedIn is one of the most polished and flexible platforms for entrepreneurs, allowing you to gain and share insight, advertise, do research, and establish valuable connections you may not be able to make […]
On Twitter updates flow faster than on other social sites and can easily clutter your followers’ screens, which means that if you’re insufferable you can’t really get away with it. Twitter users are more likely to unfollow you if you annoy them than say your Facebook or LinkedIn followers. Considering the huge impact that Twitter […]
This is just the right time of the year for you to review your social marketing strategy and think of ways of improving it. As the mobile marketing widens and social networks remain strong traffic hubs, 2015 will require above all adaptability and creativity. Whether you’re running a small local shop or an online business, […]
While YouTube can do your small business a lot of good, promoting your brand and broadening your audience, you shouldn’t take your YouTube marketing success for granted. The truth is that there’s a lot of entertaining video content on YouTube that doesn’t get nearly enough views and shares as the makers would expect, and that […]
Gaining many followers can be easier than keeping them. But if you don’t hold them, if you don’t foster engagement, if you don’t build loyalty, you’ll never have conversions — people won’t buy what you’re selling. If you’re losing followers, it’s because of one of five reasons.
You’ve probably heard already that Twitter can be a valuable marketing tool for your small business, one that can bring you a steady stream of followers organically. But did you know that you can grow your Twitter following with few to no expenses, by simply becoming a more engaged user? Here’s how.
Because it’s so fast and fun and easy to use, social media may give the impression that it’s also flippant, that everything is allowed. That’s not the case, especially when it comes to businesses or organizations that use it as a marketing tool. Repeatedly make one of the following mistakes and your social efforts will […]
Following replies on Twitter became a lot easier as the social media giant unveiled a new feature, Conversations. The new feature is one of the most important Twitter has introduced in recent years, comparable perhaps to Retweet, which at first had generated a lot of criticism but which in time has become quite popular. Conversations […]
Social media is a powerful marketing tool in the right hands, but it’s not a marketing platform, and making mistakes while using it for business purposes is easy. If you are a small business owner looking for some good advice on how to properly use social media platforms, try to avoid the following social media […]
It’s a good idea to look at your social media strategy while 2013 is still fresh, and see what improvements you can make. Start with the biggest and possibly most important social site for your business, Facebook. • Donate a product or money for each like your business page gets. You can get Facebook page […]
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Does Facebook advertising work? It’s a question you may ask yourself if you’re thinking how to spend your digital marketing budget. The answer is […]
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Facebook Messenger started out as a basic chat app five years ago, but now it’s about to change the way businesses interact with customers. The […]
Voice search and AI search algorithms are changing how people use Google. Marketers who don’t pay attention to the trends may drop down the SERPs. […]