When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the latter. Instead of just serving up the best keyword match, the engine lets users fulfill their search intent. More importantly, it wants […]
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How Keyword Cannibalization Hurts Your SEO (And What to Do About It)
The main goal of SEO is simple – get each of your pages to rank as high as possible. But what if you optimize two pages for the same keyword? If you do a good job, you can secure two prime spots in search results, right? Well, not exactly. In fact, the very opposite happens. […]
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How to Get Backlinks in 2022 – Five Effective Tactics to Try
Abundant organic traffic is one of the main SEO goals that businesses set. However, it’s also among the most ambitious. According to Ahrefs, the vast majority of websites can’t achieve this. Their study of over a billion pages revealed that a whopping 90.63% of pages receive no traffic from Google – not a single visit! […]
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How to Optimize for Voice Search – Five Tips to Follow in 2022
It’s hard to think of an aspect of our lives that technology hasn’t made more convenient. Tech giants keep simplifying tedious tasks and making them as effortless as possible. Voice search is a perfect example. More and more people are relying on their virtual assistants to provide answers to their questions instead of looking up […]
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How to Optimize for Google Discover and Bring More Traffic to Your Website
Until a few years ago, Google was mostly based on queries. If you wanted information, you had to search for it first. This changed in mid-2017 when the company decided to have a shot at feed-based content. They launched Google Now, which later evolved into Google Discover. If you own Google’s Pixel phone, you’ve probably […]
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