RankBrain is Google’s new artificial intelligence ranking update, which the company has revealed on the 26th of October 2015, but which had been already silently at work for several months, improving our search results. Google uses over 200 different ranking factors when determining the order of the websites in the search engine results page (SERP) […]
The best approach is to create content for people and not for search engines, and in most cases, to optimize every Web page for a keyphrase that consists of two, three, four, or five words. What you really want to avoid is one-word keywords, as the competition for these is fierce. Researching keyword popularity is […]
For a brick-and-mortar business, local SEO is like advertising, only that it’s free, and its effects are long-lasting. Optimizing for local customers is probably the most effective way to spread the word about your business and to increase its visibility in a short time, without spending anything. Here’s a step-by-step guide on optimizing your business […]
One of the most important criteria Google uses when ranking websites is the freshness of the content. Having fresh content has always been crucial to rank high in search engines, but since late 2011, when Google gave even more importance to it, it has become a fundamental requirement for any website. Google ranks higher websites […]
There are a dozen or so positive SEO Google ranking factors related to keywords that you need to keep in mind when optimizing your website for search engines. When you tweak your website, you should consider all of these factors. What’s important to remember though is that the SEO trends are suggesting that keywords, while […]
A numeric value that reflects how important your website is, PageRank has been considered for a long time essential when aiming for a high Google ranking. PageRank is an algorithm, one of hundreds used by Google. It basically tracks when one website links to your own website, thus giving the latter a thumbs up. PageRank […]
Fast enough to make an investment in organic SEO techniques through expert SEO services worth it. Organic SEO can propel your website to the top of search engines in a matter of months. If your website already features some high-quality content optimized for human readers as well as for search engines, then you can get […]
Staying on top of your Google page ranking has never been easy. It takes hard work, diligence, and patience. It often also requires you to hire expert SEO services and to rely primarily on organic SEO techniques. No Secrets, Just Work What’s important to understand is that there are no secret strategies. It’s all about […]
Choosing the right company that will provide for you professional SEO services can be a daunting task for the simple reason that it has never been easier than now to bump into unprofessional SEO companies. The demand for SEO services has grown considerably over the last few years, and there are many who would like […]
Google Panda is a major algorithm change that has been introduced by Google early this year and that since then has been updated. The chief aim of Panda is to spot websites of a doubtful quality, which, although usually relevant to the searched keywords, provide an overall poor user experience. Google Panda was first rolled […]
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Does Facebook advertising work? It’s a question you may ask yourself if you’re thinking how to spend your digital marketing budget. The answer is […]
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Facebook Messenger started out as a basic chat app five years ago, but now it’s about to change the way businesses interact with customers. The […]
Voice search and AI search algorithms are changing how people use Google. Marketers who don’t pay attention to the trends may drop down the SERPs. […]