Google’s mission “to organize the world’s information and make it universally accessible and useful” gives you an excellent blueprint for how to build your content effectively. If you can produce useful content, Google will make sure it becomes universally accessible. Let’s take a look at what that means. Search or User Intent When you perform […]
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10 Ways to Improve Your Online Reputation
Your online reputation can make or break your business. If in the past it played only a secondary role, today it has become a key metric of your success online and beyond. Learn more about how you can consolidate and improve your online reputation using content marketing, organic SEO, and other proven long-term strategies. […]
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Organic SEO – The Future of SEO
If search engine optimization (SEO) is something you take seriously, you can’t ignore the new technologies that are having a big impact on it. You know already that SEO is constantly evolving as Google and other search engines refine their search algorithms to improve accuracy and relevancy. But this isn’t about SEO trends. It’s about […]
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RankBrain – What Is It, Why It’s Important, and How to Use It to Your Advantage
RankBrain is Google’s new artificial intelligence ranking update. Google revealed it on October 26, 2015, but by then the update had been silently at work for several months already. Google uses over 200 different ranking factors to determine the order of the websites in the search engine results page (SERP), and RankBrain has been described […]
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How Many Keywords Should I Optimize My Site For?
Are three keywords enough? Or do you need four? If you’re working on your site’s SEO, you may be asking yourself these questions. The best approach is to create content for people rather than search engines, and not to use more keywords than you have to. You may also want to optimize every web page […]
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