Voice search and AI search algorithms are changing how people use Google. Marketers who don’t pay attention to the trends may drop down the SERPs. Here’s what you should know. “The amount of data online has exploded from 130 exabytes in 2005 to an anticipated 40,000 in 2020.” The extraordinary amount of data available online, […]
Google removed more than 350 million ads that violated its terms of service in 2013, about a third more than the 220 million bad ads removed in 2012, according to a report recently released. The increase in the number of removed ads is due to the overall growing popularity of online advertising, as well as […]
This summer Google introduced a new tabbed inbox for Gmail, which displays emails in different tabs depending on their subject and content. The tabs are Primary, Social, Promotions, Updates, and Forums, and just how Google decides which emails to display where remains a bit of a mystery for everyone. The good thing is that users […]
Google’s Panda and Penguin updates have rocked the SEO world in 2012, leading to the demise of keyword stuffing and artificial link-building strategies. The updates propelled to the top of the search results page websites with top notch content and links that they had accumulated organically, and punished those with unoriginal, spammy, or poor content. […]
Microsoft’s search engine Bing did not have, until recently, Webmaster Guidelines, which made its search engine rules quite hazy for many. A few days ago, however, Bing has introduced a set of Webmaster Guidelines that suggest to webmasters who want to rank their sites high what they should do. Here’s a concise summary of the […]
Google Penguin is the most important algorithm update Google released in the first half of 2012. The first part of the update was introduced on April 24, while the latest installment on May 25. Although not as discussed as Panda – Google’s other major update released this year – Penguin did have a significant impact, […]
Google plans new algorithm changes in the near future that will decrease the ranking of spam sites, while favoring websites with valuable content. If you think you’re at risk, improve your content by using organic SEO services. Google’s Upcoming Changes With the rise of social media websites, especially Facebook and Twitter, Google search has ceased […]
Google has introduced 40 search quality improvements in February, which aim to make search better for users. The improvements target all aspects of search, from link evaluation to algorithm updates, and highlight the importance of using organic SEO services. What’s obvious when looking at the core improvements is that fresh and original content has never […]
2012 will be an important year for SEO and online marketing, as search engines like Google and Bing will introduce new features and impose new restrictions on websites to make the search more accurate and pleasant for users. Because of the upcoming changes, websites owners who want their sites to stay on top will find […]
Microsoft might be developing a new social searching network called Tulalip, according to venturebeat.com. Although currently most information about the new Microsoft social network comes from rumors, there seems to be at least a grain of truth about the IT giant’s new project, especially when considering that a domain hosting the new network has been […]
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Seventy-three percent of people who hear a story remember it, compared to just 5 percent who remember statistics. You’ll probably forget this […]
If search engine optimization (SEO) is something you take seriously, you can’t ignore the new technologies that are having a big impact on it. You […]
Reading content online isn’t easy. Blame it on distractions, short attention spans, and eye strain. When people read something on the web, they are […]
Social media marketing trends are just old week’s news for brands that don’t act on them. Social media rewards active brands, those that spot […]
Dynamic, intuitive, and sometimes surprising, digital marketing trends can have a major impact on your marketing performance. Follow them at the […]
Referrals have always been a powerful marketing tactic, and influencers are the 21st-century variation on the theme. If you haven’t embraced […]
This probably happened to you at least once. You search for something on Google. You choose the first or second link in the results. You read the […]
Ads in mobile games are nothing new. You’ve probably experienced them first hand while trying your hand at Candy Crush, Angry Birds, or Doodle Jump. […]
Ambition has been getting a lot of stick for quite a long time. Look at some of the most popular works of fiction, particularly movies and […]
Does Facebook advertising work? It’s a question you may ask yourself if you’re thinking how to spend your digital marketing budget. The answer is […]