Improve Content Readability

5 Easy Tips to Improve Content Readability

Do readers genuinely enjoy your content? Or do they only scan it in search of the information they need and then leave? The difference between content that’s read and content that’s only “scanned” is often one of readability. Learn more about the importance of making your content easy to read and how you can achieve […]

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how to increase blog ROI

7 Ways to Increase Blog ROI

Do you want better results in return for all the time you’re investing into your blog? Discover how to increase blog ROI in 2018 without spending a fortune. It’s easier than you think.   What Is Blog ROI The return on investment for your blog is not so hard to calculate. First, you have to […]

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difference between blog posts and articles

Key Differences Between Blog Posts and Articles

In your career as a content writer, you’ve probably had to deal with clients who didn’t know the difference between blog posts and articles. But while it’s okay for them to confuse these two popular writing forms, it’s definitely not okay for you to do the same. After all, you’re the one who’ll be doing […]

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how to start a successful blog

A 9-Step Guide to Starting an Inspirational Blog

You have an uplifting story to share? Or perhaps you enjoy gathering inspiring stories from all over the world? An inspirational blog can really change people’s lives for the better. The best part is that you can start a blog fast and easily customize it. In this post, we’ll show you how to start a […]

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emotional content marketing

Emotional Content Versus Factual Content

Behind any piece of emotional content there’s usually a good story. Whether this is a story of someone overcoming challenges or only an amusing case study, it grabs our attention and arouses our curiosity. Often, the stories that emotional content tells are more persuasive than facts, however powerful these may be. Discover the power of […]

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