Maximize Your Reach – The Complete Guide to Guest Posting
If you’ve tried publishing high-quality content consistently, you know it’s not easy. It involves a great deal of creativity, time, and energy. With this in mind, putting so much effort into posting on someone else’s blog might feel like the last thing you’d want to do. And yet, it’s exactly how you can take your […]
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How to Optimize for Voice Search – Five Tips to Follow
It’s hard to think of an aspect of our lives that technology hasn’t made more convenient. Tech giants keep simplifying tedious tasks and making them as effortless as possible. Voice search is a perfect example. More and more people are relying on their virtual assistants to provide answers to their questions instead of looking up […]
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How to Optimize for Google Discover and Bring More Traffic to Your Website
Until a few years ago, Google was mostly based on queries. If you wanted information, you had to search for it first. This changed in mid-2017 when the company decided to have a shot at feed-based content. They launched Google Now, which later evolved into Google Discover. If you own Google’s Pixel phone, you’ve probably […]
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Should You Use Clubhouse for Business – Five Reasons Why It’s Worth Considering
If there’s one thing that we all need, it’s a sense of community. Unable to find it in the real world, we turn to social media more than ever before. In crazy times, everyone seeks support, particularly business owners. The hectic 2020 was when Clubhouse decided to start opening its doors to the public. Initially, […]
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Microsoft AI Head Claims Web Content Is Free Use – The Implications for Copyright and Your Future ContentWhat if the content you publish on your website isn’t really your content? A strange question given that you wrote it and, based on almost any country’s copyright laws, own that content from the …
EEAT and be Merry – Explaining the New “E” in the Google EAT GuidelinesWhen it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of …
Power to the People-First Content – What Google’s Helpful Content Update Means for YouWrite for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, …
The Ultimate Guide to SEO WritingYour company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable …
Guide to a Successful Social Media AuditAre your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed …
How Will Businesses Use the MetaverseThe Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that …
Why You Should Care About Google Page Experience (And How to Maximize It)When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the …
Social Listening – What It Is and How to Do ItHow do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many …
5 Tips for Getting the Most Out of User-Generated ContentWe all know that word-of-mouth marketing can make or break the success of a brand. Over time, businesses have found a myriad of ways to digitize this concept and bring it into the online world. …
How to Run Successful Lead Nurturing CampaignsLead generation is often expensive and time-consuming. You don’t want your investments to go to waste. Unfortunately, this is precisely what will happen if you don’t have the right lead nurturing …