How to Optimize Your Content for Voice Search
“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. At least 50% of all searches are projected to be voice searches, according to Oberlo. That includes Google voice search, YouTube […]
Continue reading→5 Easy Tips to Improve Content Readability
Do readers genuinely enjoy your content? Or do they only scan it in search of the information they need and then leave? The difference between content that’s read and content that’s only “scanned” is often one of readability. Learn more about why you should improve content readability and how you can achieve this. Why Improve […]
Continue reading→10 Ways to Improve Your Online Reputation
Your online reputation can make or break your business. If in the past it played only a secondary role, today it has become a key metric of your success online and beyond. Learn more about how you can consolidate and improve your online reputation using content marketing, organic SEO, and other proven long-term strategies. Optimize […]
Continue reading→A Quick Guide to Refreshing Your Website Content
Your website content reflects your company and all that it stands for. If you don’t refresh it constantly, your visitors and customers will be the first to feel it. They will spend less time on your website and may even ignore your message. Does your website pull in visitors and make them want to learn […]
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- EEAT and be Merry – Explaining the New “E” in the Google EAT GuidelinesWhen it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of …
- Power to the People-First Content – What Google’s Helpful Content Update Means for YouWrite for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, …
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- How Will Businesses Use the MetaverseThe Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that …
- Why You Should Care About Google Page Experience (And How to Maximize It)When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the …
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- How to Run Successful Lead Nurturing CampaignsLead generation is often expensive and time-consuming. You don’t want your investments to go to waste. Unfortunately, this is precisely what will happen if you don’t have the right lead nurturing …
- Rise Up – A Guide to Scaling Content CreationHigh-quality content is among the most valuable business assets. There’s no way to thrive in today’s digital world without it. Like everything of value, good content takes time and effort. If you’re …