If you don’t want to pay for online visibility, you have to get creative. Fortunately, there are plenty of effective online marketing strategies and tools that help you market your brand on a budget. Startups, small businesses, non-profit organizations, and individual service providers face the same challenge – growing their online presence. Having a website […]
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How to Optimize Your Content for Voice Search in 2019
“Hey Google, can you optimize my content for voice search?” Nope. Not yet at least. Voice search helps people discover your website and reach you more quickly, but the optimization is up to you. By 2020, half of all searches will be voice searches, comScore predicts. That includes Google voice search, YouTube voice search, voice […]
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How to Repurpose Static Content into an Engaging Interactive Experience
Wait a moment – is there something wrong with static content? Well, not really, but… Short attention spans, content overload, and fast-paced content streams all make static content feel a bit dusty at times. A bit colorless. Especially for audiences used to mobile apps, complex video games, and 3D multimedia experiences. When your content marketing […]
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Why Video Is the Key to Content Marketing Success in 2019 and Beyond
Stop for a moment and consider this – what if half or more of your online content in 2019 will be videos? Wouldn’t your customers, fans, and followers love that? Wouldn’t they pay more attention to your content and share it more eagerly? For many of them, watching a video is probably easier than reading […]
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Beyond Netflix and Chill: 3 Digital Marketing Lessons You Can Learn from Netflix
Launched 20 years ago as an online DVD rental service, Netflix is now one of the world’s largest digital media companies, with a market capitalization that recently exceeded those of its biggest rivals – Disney, Comcast, and AT&T. Available in 190 countries, the company’s streaming platform currently has almost 140 million subscribers globally. Netflix has […]
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