A Quick Out-of-the-Box Guide to Avoiding Boring Content
When is the last time you quit a website only seconds after you’ve reached it? Or scrolled from one post to another in your Facebook content stream without feeling the curiosity to open any of them? Or jumped from video to video on YouTube without watching a single one to the end? The trouble with […]
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What Is Emotional Marketing and How to Use It to Grow Your Audience
There are hundreds of smartphone manufacturers in the world, yet millions of people chose Apple. In the US alone, there are over 85.8 million iPhone users. Why is that? You could say that the iPhone’s build quality, specs, and its reputation as a cutting-edge device make that choice easy. But do people choose to buy […]
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What Is Ecommerce? (The Definitive Introduction to Internet Buying and Selling)
Ecommerce is a big word that you may hear often. But for many, it’s still an elusive term. One that seems to refer to every transaction that happens on the web. Or doesn’t it? What is ecommerce exactly? Is it just a synonym for Amazon, eBay, and the App Store? Ecommerce means more than online […]
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How to Grow Your Online Presence on a Budget
If you don’t want to pay for online visibility, you have to get creative. Fortunately, there are plenty of effective online marketing strategies and tools that help you market your brand on a budget. Startups, small businesses, non-profit organizations, and individual service providers face the same challenge – growing their online presence. Having a website […]
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EEAT and be Merry – Explaining the New “E” in the Google EAT GuidelinesWhen it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of …
Power to the People-First Content – What Google’s Helpful Content Update Means for YouWrite for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, …
The Ultimate Guide to SEO WritingYour company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable …
Guide to a Successful Social Media AuditAre your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed …
How Will Businesses Use the MetaverseThe Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that …
Why You Should Care About Google Page Experience (And How to Maximize It)When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the …
Social Listening – What It Is and How to Do ItHow do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many …
5 Tips for Getting the Most Out of User-Generated ContentWe all know that word-of-mouth marketing can make or break the success of a brand. Over time, businesses have found a myriad of ways to digitize this concept and bring it into the online world. …
How to Run Successful Lead Nurturing CampaignsLead generation is often expensive and time-consuming. You don’t want your investments to go to waste. Unfortunately, this is precisely what will happen if you don’t have the right lead nurturing …
Rise Up – A Guide to Scaling Content CreationHigh-quality content is among the most valuable business assets. There’s no way to thrive in today’s digital world without it. Like everything of value, good content takes time and effort. If you’re …