Stop for a moment and consider this – what if half or more of your online content in 2019 will be videos? Wouldn’t your customers, fans, and followers love that? Wouldn’t they pay more attention to your content and share it more eagerly? For many of them, watching a video is probably easier than reading […]
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Beyond Netflix and Chill: 3 Digital Marketing Lessons You Can Learn from Netflix
Launched 20 years ago as an online DVD rental service, Netflix is now one of the world’s largest digital media companies, with a market capitalization that recently exceeded those of its biggest rivals – Disney, Comcast, and AT&T. Available in 190 countries, the company’s streaming platform currently has almost 140 million subscribers globally. Netflix has […]
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7 Tips for Developing a Better Content Strategy
Are you starting from scratch or do you already have a content strategy in place? Either way, taking the time to plan your content strategy can help you achieve better results and increase the return on your investment. It may also help you optimize your online marketing spend. Whether you plan to outsource your content […]
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10 Content Marketing Mistakes That Can Hurt Your Startup
A vibrant Facebook page, a helpful blog packed with tips, or a playful Instagram profile — these often say more about your brand than your website copy. Content marketing can help you make your company look great. It can highlight what sets you apart from competitors. But marketing a startup often calls for a different approach […]
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Discover the Best Content Types for the Buyer’s Journey
Are you using the right type of content to generate demand during the buyer’s journey? Integrating different types of content into your content marketing strategy can help you guide buyers from the moment they land on your site to checkout. Learn more about the buyer’s journey content marketing and how to create the right content. […]
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