actionable content

10 Ways to Make Your Content More Actionable

What do you want your audience to do after viewing your content? Forget about it and move on to another site or learn more about your brand? That’s the difference between engaging content and content for content’s sake. Making your audience respond to your content means more than using calls to action. It’s not a […]

Continue reading
emotional intelligence in the workplace

The Importance of Emotional Intelligence in the Workplace

In the last several decades, we have seen numerous changes to workplace dynamics. Some were not positive, such as unsavory employers using the rise of the Internet to force their employees to stay connected and work from home well past their regular working hours. Knowing that you are, in a manner of speaking, always on-call […]

Continue reading
blockchain social media

How Will Blockchain Influence Social Media Marketing

2017 was a year we are unlikely to forget anytime soon. Donald Trump officially started his presidency on January 20 and his, often controversial, viewpoints and policies will create reverberations which will likely impact the world at large for decades to come. In October, sexual harassment allegations against film mogul Harvey Weinstein came to light […]

Continue reading