Are you worried that your content marketing budget is too small? A small budget could actually be an advantage, as it forces you to focus on the content that matters the most. This is true even when you don’t write the articles yourself but outsource content writing for startups. When you’re on a tight budget, […]
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5 Keys to Turning an Innovation into a Successful Product
As many as 95% of new products fail. Brands and marketers work hard to sell innovative products, but hard work is not enough. After all, companies like Apple, Facebook, or Amazon are few. But what if you, too, are trying to launch an innovative product or service? Or perhaps your startup aims to transform a […]
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10 Ways to Make Your Content More Actionable
What do you want your audience to do after viewing your content? Forget about it and move on to another site or learn more about your brand? That’s the difference between engaging content and content for content’s sake. Making your audience respond to your content means more than using calls to action. It’s not a […]
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The Importance of Emotional Intelligence in the Workplace
In the last several decades, we have seen numerous changes to workplace dynamics. Some were not positive, such as unsavory employers using the rise of the Internet to force their employees to stay connected and work from home well past their regular working hours. Knowing that you are, in a manner of speaking, always on-call […]
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How Will Blockchain Influence Social Media Marketing
2017 was a year we are unlikely to forget anytime soon. Donald Trump officially started his presidency on January 20 and his, often controversial, viewpoints and policies will create reverberations which will likely impact the world at large for decades to come. In October, sexual harassment allegations against film mogul Harvey Weinstein came to light […]
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