A Quick Guide to Refreshing Your Website Content
Your website content reflects your company and all that it stands for. If you don’t refresh it constantly, your visitors and customers will be the first to feel it. They will spend less time on your website and may even ignore your message. Does your website pull in visitors and make them want to learn […]
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The Power of Long-Form Content
Is long-form content a part of your organic SEO strategy? If not, you’re not taking advantage of one of the most powerful forms of content available. Discover now the benefits of long-form content and how to integrate it into your organic SEO strategy. Long-form content around 2,000 words long dominates Google’s front page results across […]
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How to Increase Landing Page Conversions in the Age of Short Attention Spans
Whether or not the average attention span is eight seconds, most people have better things to do than answer calls to action on lukewarm landing pages. Find out now how to craft a great landing page for a distracted audience. Landing page content requires more care than website articles or social media posts. Every word, […]
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9 Ways to Start Using Video Content in Your Marketing Strategy
Video content doesn’t have to be expensive or difficult to create. And you don’t have to worry about setting up a studio. You can always turn to a video creation service. If video marketing hasn’t been a part of your inbound strategy so far, you may not be sure where to start. There are many […]
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Microsoft AI Head Claims Web Content Is Free Use – The Implications for Copyright and Your Future ContentWhat if the content you publish on your website isn’t really your content? A strange question given that you wrote it and, based on almost any country’s copyright laws, own that content from the …
EEAT and be Merry – Explaining the New “E” in the Google EAT GuidelinesWhen it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of …
Power to the People-First Content – What Google’s Helpful Content Update Means for YouWrite for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, …
The Ultimate Guide to SEO WritingYour company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable …
Guide to a Successful Social Media AuditAre your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed …
How Will Businesses Use the MetaverseThe Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that …
Why You Should Care About Google Page Experience (And How to Maximize It)When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the …
Social Listening – What It Is and How to Do ItHow do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many …
5 Tips for Getting the Most Out of User-Generated ContentWe all know that word-of-mouth marketing can make or break the success of a brand. Over time, businesses have found a myriad of ways to digitize this concept and bring it into the online world. …
How to Run Successful Lead Nurturing CampaignsLead generation is often expensive and time-consuming. You don’t want your investments to go to waste. Unfortunately, this is precisely what will happen if you don’t have the right lead nurturing …