Overcome Self-Doubt and a Lack of Motivation to Evoke Inspiration
Addicted to inspiration, to their eternal metaphysical muse, a writer feels that without it, they’re nothing but an empty shell. They live from one rush of inspiration to another hoping it always comes back to them, in any shape or form, ethereal like a friendly ghost helping them complete their magnum opus. But our writer, […]
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Google with Voice – How Is Voice Search Shaping the Future of Online Marketing
Voice search and AI search algorithms are changing how people use Google. Marketers who don’t pay attention to the trends may drop down the SERPs. Here’s what you should know. “Statista estimate [sic] we will reach 120 ZB of data in 2023.” (A zettabyte is 1 million TBs) The extraordinary amount of data available online, the […]
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Start a Successful Travel Blog – It Can Be Both Fun and Profitable
Running a travel blog is the World Dream. Something like the American dream except it’s for the whole wide world. You wake up from the dream with the realization that you can be successful as long as you’re willing to work for it. Yes, you can make money with a travel blog – or what […]
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How Discovering Your Alter Ego Can Boost Your Creative Power and Improve Your Writing
Do you have a second self, a “you” that is distinct from the normal “you” that friends and family know? Is it perhaps lurking inside you, waiting for the right moment to sneak on the page? Find out why and how you should encourage your alter ego to come to the surface. Alter egos have […]
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Microsoft AI Head Claims Web Content Is Free Use – The Implications for Copyright and Your Future ContentWhat if the content you publish on your website isn’t really your content? A strange question given that you wrote it and, based on almost any country’s copyright laws, own that content from the …
EEAT and be Merry – Explaining the New “E” in the Google EAT GuidelinesWhen it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of …
Power to the People-First Content – What Google’s Helpful Content Update Means for YouWrite for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, …
The Ultimate Guide to SEO WritingYour company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable …
Guide to a Successful Social Media AuditAre your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed …
How Will Businesses Use the MetaverseThe Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that …
Why You Should Care About Google Page Experience (And How to Maximize It)When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the …
Social Listening – What It Is and How to Do ItHow do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many …
5 Tips for Getting the Most Out of User-Generated ContentWe all know that word-of-mouth marketing can make or break the success of a brand. Over time, businesses have found a myriad of ways to digitize this concept and bring it into the online world. …
How to Run Successful Lead Nurturing CampaignsLead generation is often expensive and time-consuming. You don’t want your investments to go to waste. Unfortunately, this is precisely what will happen if you don’t have the right lead nurturing …