Why Running Podcasts Is an Excellent Idea for Your Business (And How to Do it Right)
Podcasts have been around since the early 2000s, though it wasn’t until a few years ago that they started gaining momentum. Today, they’re among the most popular forms of content media. Statista’s research showed that there were 120 million podcasts listeners in the U.S. in 2021, and that the number is expected to reach 160 […]
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Beyond the Written Word – Five Ways to Boost Your Audience’s Content Experience
Since the dawn of digital marketing, businesses have tried to understand the anatomy of successful content. The beauty (and the challenge) of it lies in the fact that there’s no one-size-fits-all formula to follow. The secret to effective content marketing isn’t in your business but the minds of your customers. In other words, the experience […]
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Everything You Need to Know About Content Hyper-Personalization
We’ve heard lots of content marketing buzzwords in recent times. Some were fleeing trends that you may or may not have jumped on board. Others, however, are here to stay. Content hyper-personalization is undoubtedly one of them. As the name implies, the practice takes everything we know about personalization to a whole new level. If […]
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Web3 – What It Is and How It Will Change Content Marketing
When you look at the fascinating capabilities of the Internet, it’s hard to imagine that it’s been around for just over three decades (at least in the form we have now). During that time, we’ve witnessed the good, the bad, and the ugly of the Web’s evolution. Last year, we entered the new era of […]
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Microsoft AI Head Claims Web Content Is Free Use – The Implications for Copyright and Your Future ContentWhat if the content you publish on your website isn’t really your content? A strange question given that you wrote it and, based on almost any country’s copyright laws, own that content from the …
EEAT and be Merry – Explaining the New “E” in the Google EAT GuidelinesWhen it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of …
Power to the People-First Content – What Google’s Helpful Content Update Means for YouWrite for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, …
The Ultimate Guide to SEO WritingYour company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable …
Guide to a Successful Social Media AuditAre your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed …
How Will Businesses Use the MetaverseThe Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that …
Why You Should Care About Google Page Experience (And How to Maximize It)When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the …
Social Listening – What It Is and How to Do ItHow do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many …
5 Tips for Getting the Most Out of User-Generated ContentWe all know that word-of-mouth marketing can make or break the success of a brand. Over time, businesses have found a myriad of ways to digitize this concept and bring it into the online world. …
How to Run Successful Lead Nurturing CampaignsLead generation is often expensive and time-consuming. You don’t want your investments to go to waste. Unfortunately, this is precisely what will happen if you don’t have the right lead nurturing …