web based copyright

Microsoft AI Head Claims Web Content Is Free Use – The Implications for Copyright and Your Future Content

What if the content you publish on your website isn’t really your content? A strange question given that you wrote it and, based on almost any country’s copyright laws, own that content from the moment it’s published. Yet, we live in a world that is quickly changing as a result of generative artificial intelligence (AI), […]

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Google EEAT

EEAT and be Merry – Explaining the New “E” in the Google EAT Guidelines

When it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of content offers helpful and relevant information to its searchers: Expertise Authoritativeness Trustworthiness The idea has always been to combine your expertise in your […]

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SEO writing guide

The Ultimate Guide to SEO Writing

Your company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable the content you create, the more your potential clients trust your business. And trust is a key component in your clients making […]

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