What if the content you publish on your website isn’t really your content? A strange question given that you wrote it and, based on almost any country’s copyright laws, own that content from the …

When it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of …

Write for people first, and search engines second. It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, …

Your company’s content writing strategy is one of the keys to its success. Your content allows you to establish authority in your niche and deliver value directly to your audience. The more valuable …

Are your investments in social media platforms paying off? For the majority of businesses, this seems to be the case. According to a 2021 report by Sprout Social, a whopping 91% of surveyed …

The Metaverse is all the rage these days. And yet, if you ask people what it is, you’ll get a bunch of different answers. We still don’t have a concrete definition of this exciting trend that …

When you type in a search term, there’s a difference between what you’re searching for and what you’re looking for. Google knows that difference, and it’s getting increasingly good at focusing on the …

How do you measure social media success? It’s easy, right? Just count your followers, likes, and shares. If they keep growing, things must be going well. Sadly, this isn’t necessarily true. In many …

We all know that word-of-mouth marketing can make or break the success of a brand. Over time, businesses have found a myriad of ways to digitize this concept and bring it into the online world. …

Lead generation is often expensive and time-consuming. You don’t want your investments to go to waste. Unfortunately, this is precisely what will happen if you don’t have the right lead nurturing …