Sending by hand 100 personalized emails to customers every week isn’t anyone’s idea of fun. But then you’ve embraced email marketing services, or are thinking of doing so. Apart from automation, marketing platforms bring you a ton of other useful features that help you craft more compelling marketing campaigns and track results. But why should […]
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How to Make the Most of Instagram Stories Marketing
If you’re on Instagram, you’ve probably created a few Stories already. Instagram Stories allow you to take multiple photos, add effects and stickers to them, and turn them into a story. You can use photos in real time, or photos you’ve taken in the last 24 hours. Instagram Stories show up in a bar at […]
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How Psychology Can Improve Your Marketing
Marketers incorporate psychology concepts consciously and unconsciously into their campaigns to attract consumers and increase sales. The line between the honest and dishonest use of psychology in marketing is a thin one, though. Crossing it isn’t just a question of not being ethical. It can turn against you and affect how your brand is viewed. […]
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Does Influencer Marketing Pay Off?
What if you could cut away the advertising and marketing middle man (or ad agency) and reach a deal with an influencer with hundreds of thousands of social followers? If they agree to endorse your product or service, your brand could gain a massive online exposure. And not just that, but you’d be reaching a […]
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5 Inbound Marketing Trends You Should Be Aware Of
Whether you’re a Chief Marketing Officer (CMO) or a small business owner, the latest inbound marketing trends are not something you should ignore. To do so is tantamount to not keeping up with the rapidly evolving digital landscape. It could mean losing sales and alienating customers.
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