difference between blog posts and articles

Key Differences Between Blog Posts and Articles

In your career as a content writer, you’ve probably had to deal with clients who didn’t know the difference between blog posts and articles. But while it’s okay for them to confuse these two popular writing forms, it’s definitely not okay for you to do the same. After all, you’re the one who’ll be doing […]

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Improve Your Writing

How the Lean Manufacturing Process Can Improve Your Writing

The lean manufacturing process minimizes waste without sacrificing productivity. The goal is to improve customer value. It may sound all business, but we can also apply it to writing. By following the lean approach, you can become a faster, more productive writer. Lean is today implemented across industries. Customer support teams use it in dealing […]

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copywriting rules

10 Things You Need to Know About Copywriting

A good writer doesn’t necessarily make a good copywriter – and it’s easy to understand why. As a writer, your main goal is to produce content that will be grammatically correct, aesthetically pleasing, and spark the reader’s imagination. But if you’re a copywriter, all these things are not as important as your copy’s ability to […]

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Distractions While Writing

How to Avoid Distractions While Writing

Writing on a computer is fun, but distractions can easily creep in. The internet, email, apps, video calls – you name it. All of these can lengthen your workday and lower your productivity. The easiest way to avoid distractions while writing is to unplug your internet cable. However, that’s not always possible. Maybe you need […]

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website content writing tips

The Power of Authentic Content

These days, there’s a lot of talk about authentic content. The consensus is that it’s good and that content marketers should focus on it. But what is authentic content and why should it matter to you?   Why Authentic Content Authentic content aims to create a dialog between your brand and your audience. To build […]

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