Writing e-books related to your website or blog can help you consolidate your position as an expert in your field, as well as bring you a side income.
Why Should You Be Writing E-books?
Writing an e-book can be profitable whether you’re a blogger, marketer, or any other person with specialized knowledge and an online presence.
Here are several reasons why you should be writing e-books.
• Reuse existing content.
E-book writing is tied to article writing. The first can emerge from the second. This is not to say that the e-book should be a copy of your website content. Only that an e-book won’t require much research because you’ve already covered the topic on your website.
• Add another revenue stream.
E-books may not be as enduring as paperbacks, but they can sell in large quantities in a short interval. That means an additional revenue stream.
And what’s great about e-books is that you can offer them on your website, which means you get all the money from the sales yourself.
• Increase your authority.
Writing e-books is something that many bloggers do, after they establish their blogs. So long as you focus on a topic of interest to many people, your e-book will boost your reputation in the eyes of your readers, and even fellow bloggers.
• Use the format to reach to new people.
Many people who read books and e-books simply don’t read blogs. When you convert your blog into an e-book, you can reach readers that your blog could otherwise not reach. For many readers, the e-book format is extremely accessible.
Outsourcing Your E-book to a Professional Article Writing Service
When time is a constraint, you can use freelance writers for writing e-books. Many freelancers who do article writing cover e-book writing as well, since the two have many things in common. You can even say that the latter is a development of the former.
Using writers to create e-books for you is all right, but you need to consider a few essential things before outsourcing your project.
• The target audience
– E-books, much like blogs, are written for one preferred audience. For your e-book to be successful, identify your audience and discover its needs.
• The book title and cover
– A compelling title and cover can boost your sales dramatically. Choose an edifying title, preferably one that’s memorable. For best results, use a graphic artist for the cover.
• The table of contents
– A concise table of contents with subtopics and clickable links is a must.
Writing e-books helps you gain authority in your field and earn money, but only when the e-books are attractive to readers.