Google+ for Business has been around for some time already, and you probably have joined all the other businesses on the Web in creating your own business page. So far so good. But you need to use your Google+ business page effectively if you hope to reach the desired audience in 2012.
Here are a few things you can do.
Add Blog Posts to Your Google+ Business Page
To make the most of your blog posts, you should post them on your Google+ business page. In this way, the posts are likely to earn shares and comments on the network, which will generate buzz. This buzz will help your business website get a search ranking boost – it’s well known that Google takes into account social media buzz when ranking websites.
For maximum efficiency, and a lot of buzz, you may want to hire expert SEO services to do the article writing for you.
Optimize Your Google+ Business Page to Make It More Visible
It’s not enough to create a Google+ business page. You need to create a really good one that reflects what your brand is all about. For this reason you may want to consider using expert SEO services to optimize your page. That’s important because Google+ business pages are increasingly showing up in the search results pages. Well-optimized pages are more likely to show on top.
Share Images and Videos with Your Circles
One of the advantages Google+ for Business has over other social networks is that it allows you to post photos and videos in your stream which are seen directly. Your Circles see those photos and videos as they are, without having to leave the Google+ page by following an external link. Make the most of this feature by using enticing images that encourage potential customers to act. And since large-size images are allowed, make sure you use them.
Feed Your Followers Fresh Content
Add consistently high-quality content on your Google+ business page. Not so long ago, Google has introduced the Freshness Update, which makes it clear that the search engine favors websites that feature fresh content. Having fresh content at all times on your Google+ business page means more interest in what you’re up to. To maintain a steady flow of content to your Google+ business page you’ll have to consider using expert SEO services specialized in article writing.
In conclusion, Google+ for Business can help you gain more exposure for your company or brand in 2012, but only if you add high-quality content to it consistently. If your Google+ business page is really important to you, then you may want to use professional SEO services and article writing services to get the most out of it.